The pet biotics market is projected to reach USD 1,232.5 million by 2030 from USD 878.1 million in 2025, at a CAGR of 7.0% from 2025 to 2030. The growth of the pet biotics market is driven by the rising pet humanization and preventive health focus, and growing veterinary recommendations and clinical backing.
The pet biotics market is expected to grow at a rapid rate due to increasing awareness of pet health and functional nutrition, advancements in formulation and delivery technology, and rising investments by major market players.
Market Size and Growth Forecast
- Market Size in 2024 (Value): USD 825.2 Million
- Market Forecast in 2030 (Value): USD 1,232.5 Million
- Growth Rate: CAGR of 7.0% from 2025 to 2030
- Years Considered: 2021–2030
- Base Year: 2024
- Forecast Period: 2025–2030
- Units Considered: Value (USD Million), Volume (Tons)
- Report Coverage: Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
Pet Biotics Market Growth Drivers
- Rising Pet Humanization: Pet owners are treating animals as family members, leading to increased spending on functional foods, supplements, and preventive healthcare products. This trend has significantly boosted demand for pet biotics formulated with clinically backed ingredients.
- Growing Awareness of Digestive Health: Digestive issues such as diarrhea, constipation, and food intolerance are common among pets. Probiotics and prebiotics help maintain a balanced gut microbiome, making them an essential component of pet health management.
- Increasing Demand for Natural and Clean-Label Products: Consumers are actively seeking chemical-free, non-GMO, and organic pet supplements, encouraging manufacturers to develop clean-label pet biotics using natural microbial strains.
- Veterinary Recommendations and Clinical Validation: Veterinary endorsements and increasing clinical research supporting the efficacy of pet biotics are enhancing consumer trust and market penetration.
Probiotics Product Type Segment to Dominate the Market During the Forecast Period.
The probiotics segment is projected to account for the largest share of the pet biotics market over the forecast period, supported by its well-established benefits in promoting digestive health, immune function, and overall gut balance in companion animals. Growing awareness of pet wellness and microbiome health has significantly boosted demand for probiotic-based solutions across pet foods, supplements, and functional treats.
According to the International Probiotics Association (IPA), 32% of dog and cat owners surveyed reported purchasing a pet supplement within the past 12 months, highlighting the rising adoption of pet health supplements. Among biotic ingredients—including probiotics, prebiotics, and postbiotics—probiotics remain the most widely recognized, with 32% of respondents associating them with proven health benefits. Well-known strains such as Lactobacillus and Bifidobacterium continue to gain strong acceptance among veterinarians and pet owners due to their safety, efficacy, and scientific validation.
Additionally, increasing incidences of digestive disorders, allergies, and stress-related conditions in pets are accelerating the integration of probiotics into daily nutrition regimens. Technological advancements in microencapsulation and stabilization, along with the availability of species-specific formulations, have further enhanced product effectiveness and compatibility with commercial pet food manufacturing processes. Collectively, these factors position probiotics as the leading ingredient category within the pet biotics market throughout the forecast period.
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Supplements Application Segment to Hold a Significant Market Share
The supplements application segment is expected to capture a substantial share of the pet biotics market, driven by growing demand for targeted and preventive health solutions. Pet biotic supplements address key wellness concerns such as digestive health, immune support, skin and coat condition, and stress management in companion animals.
Supplements offer versatile and convenient dosage formats—including powders, capsules, tablets, and soft chews—enabling precise and customized delivery of biotic benefits based on pet age, size, and health requirements. Increasing veterinarian recommendations, rising pet humanization trends, and greater awareness of microbiome-driven health are further supporting market growth.
Moreover, the rapid expansion of e-commerce platforms and specialty pet retail channels has improved product accessibility and consumer education. As pet owners increasingly prioritize premium, science-backed solutions for daily wellness, the supplements segment continues to outperform traditional pet food formats, reinforcing its strong position in the pet biotics market during the forecast period.
Asia Pacific to be the fastest-growing region in the global pet biotics market during the forecast period.
The Asia Pacific pet biotics market is expected to register the highest CAGR during the forecast period, driven by the demand for functional pet foods that support gut health, immunity, and overall wellness of pets.
The report profiles key players such as ADM (US), Alltech (US), Kerry Group plc (Ireland), International Flavors & Fragrances Inc. (US), dsm-firmenich (Netherlands), Cargill, Incorporated (US), Probi (Sweden), Kemin Industries, Inc. (US), BENEO GmbH (Germany), Ingredion (US), Lallemand Inc. (Canada), Sacco System (Italy), Phileo by Lesaffre (France), Sanzyme Biologics (India), Orffa (Netherlands), BIO-CAT (US), and others.
Future Outlook:
The pet biotics market is projected to continue its robust growth trajectory in the coming years. Innovations in personalized pet nutrition, growing e-commerce channels, and increasing research into species-specific probiotic strains are expected to create lucrative opportunities for manufacturers.
With a combination of preventive care, improved formulations, and consumer education, pet biotics are poised to become an integral part of the pet nutrition ecosystem globally.
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