Case Engine, a leading digital marketing agency specializing exclusively in the legal industry, has identified a shift in the importance that personal injury lawyers are placing in their online marketing efforts. For many years lawyers gained new customers via print media, their local reputation, or via word of mouth referrals. While word of mouth referrals still play an important part within the industry, the reality for all business owners, regardless of niche, is that the internet has transformed how potential customers find services and products.
Customers will initially use a search engine to find a local personal injury lawyer and then check online reviews to refine their search and decide on the best firm to use. The team at Case Engine spoke to Sandra Ribera of Ribera Law Firm San Francisco and asked her how important she felt online reviews were to her business.
Sandra said, “It’s really impactful. You know, I think there are a ton of plaintiff’s lawyers in San Francisco, and I think that the reviews that I have online, or just anyone has online really kind of distinguishes you and sets you apart from the other lawyers. It gives the potential client a sense of confidence in knowing that they can trust you. This is before they even take that initial step to make that phone call to contact you. Positive reviews provide potential clients with some kind of a sense of security that they can trust you with this very private, usually personal matter. A lot of what I do, what my firm focuses on is physical abuse cases. So you can imagine if you are a victim of physical abuse you, don’t want to just go out and tell your story to just a million random strangers in search of an attorney. I think reading the reviews online gives those potential clients this sense of trust even before having that initial contact. Like, I can trust this woman with my story; she seems empathetic and, it’s not going to be a waste of my time.”
“The internet has changed how the business world works, and that is regardless of industry,” said Cyle Patnode CEO and Founder of Case-Engine. “Personal Injury Law firms are now really paying attention to their online brand and reputation, which is where Case-Engine excels. We understand and have worked for many years in both the legal industry and the digital marketing niche. We consistently deliver results for our clients, and are very excited about the future growth of both our company and the industry.”
Case Engine is a specialist digital marketing company based in Denver, Colorado. The company consists of some of the leading marketing brains in the industry, all of whom have a proven track record of delivering results for their clients. With excellent customer service, technical knowledge and experience, and a determination to succeed, Case Engine delivers results for their clients consistently.
For more information about the company and the services they offer, visit their website at https://caseenginemedia.com
Company Name: Case Engine
Contact Person: Cyle Patnode
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Address:2420 17th St #4082
Country: United States