The global personal care wipes market size is expected to reach USD 23.1 billion by 2025, expanding at a CAGR of 5.6%, according to a new report by Grand View Research, Inc. Several characteristics such as convenience, performance, and ease of use, time saving, disposability, safety/regulation, and consumer-centric aesthetics are driving product demand. Moreover, growing population and hygiene awareness are the key factors responsible for the market growth.
Sudden rise in the infant population, rapid growth in urbanization, high disposable income of female consumers, and surge in hygiene consciousness among consumers are having a positive impact on the market growth. Over the past one decade, various kinds of wipes have been introduced such as intimate, wet, flushable, feminine, and scented owing to their diversified applications. Growing concerns pertaining to beauty among men and women and constant increase in air pollution are also driving the demand for the products.
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Convenience and effectiveness of these products have slowly diminished the usage of traditional cleansing means. Facial and hand and body wipes are of various kinds, such as wet, hygienic, intimate, and fragrance. Wet wipes are the perfect solutions in many life situations. They can be used as a cleaning tool frequently during water scarcity and unavailability, which is a serious problem in many countries. Additionally, portability of these variants enables all types of users to easily maintain and raise personal and environmental hygiene standards and eventually reduce the risk of cross contamination.
North America emerged as the largest regional market in 2018 owing to growing demand in hygiene and household applications. In 2018, U.S. was the largest market accounting for 61.0% share due to growing demand by the U.S. population for the products that can provide convenience, save time, and still give the same cleaning result. Cost of raising a baby is high in U.S. as baby diapers and wipes are used frequently when taking care of a baby. Due to scarcity of water in many places of U.S., wipes are often used for the purpose of cleaning in restaurants, hotels, and washrooms, thereby making it the largest market.
Key suggestions from the report:
- In terms of revenue, the baby wipes segment is projected to expand at a CAGR of 5.5% over the forecast period
- Products sold through the convenience stores accounted for 30.4% share of the overall revenue in 2018
- U.S., China, Germany, Brazil, and South Africa are the major countries with the largest market in their respective regions.
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Grand View Research has segmented the global Personal Care Wipes market on the basis of product type, distribution channel, and region:
Personal Care Wipes Product Type Outlook (Revenue, USD Billion, 2015 – 2025)
- Baby
- Facial & Cosmetic
- Hand & Body
- Flushable
- Others
Personal Care Wipes Distribution Channel Outlook (Revenue, USD Billion, 2015 – 2025)
- Supermarket/Hypermarket
- Convenience Stores
- Pharmacy
- E-commerce
- Others
Personal Care Wipes Regional Outlook (Revenue, USD Billion, 2015 – 2025)
- North America
- U.S.
- Europe
- Germany
- Asia Pacific
- China
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
Find more research reports on Beauty & Personal Care Industry, by Grand View Research:
Baby Shampoo And Conditioner Market – The global baby shampoo and conditioner market size was valued at USD 4.8 billion in 2018 and is expected to expand at a CAGR of 5.1% from 2019 to 2025.
Baby Diapers Market – The global baby diapers market size was valued at USD 45.08 billion in 2016 and is expected to develop at a CAGR of 6.2% over the forecast period.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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