Personal Care Electricals Market Scenario, Outlook, Share, and Analysis: Radiant Insights

“Market Research and Reports”
Over the next five years, electric toothbrushes will gain category share of this market, taking 32.1% of the PCE market in 2021, and will drive overall market growth.


In 2016, the PCE market has seen steady, but not significant, growth of 2.4%. The hair-styling market is driving growth in 2016, with an increase of 4.4% this year. The PCE market is defined by replacement purchases, gifting during retail occasions, and innovation; a new product to market will generate category growth in any given year. When innovation is lacking, market growth suffers. Over the next five years, electric toothbrushes will gain category share of this market, taking 32.1% of the PCE market in 2021, and will drive overall market growth.

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Key Findings

– The PCE market is largely defined by product innovation. Consumers purchase PCE products for three primary reasons: to replace an old worn product, to buy as a gift or because there is something new on the market. After launching a new product, such as the Babyliss Curl Secret styler or the Dyson hairdryer, the market spikes.

– The PCE market is brand-led with consumers after the latest must-have brand or model; only a small percentage of consumers purchase retailer own-brand products (4.8%). 
– The majority of consumers still purchase PCE items through physical stores rather than online, though only by a slim margin. Radiant Insights anticipates this to be short lived, as more consumers choose to purchase PCE items online over the next two to three years.

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Personal Care Electricals 2016 is part of Radiant Insights Retail’s Home Retail Series, which provides expert insight into the personal care electricals market, with value and volume forecasts to 2021. The report provides quantitative and qualitative insight into the UK market, analyzing key trends in the market based on Radiant Insights’s consumer data.

The report provides in-depth analysis of the following:

– Key issues and success strategies within the personal care electricals market in the UK
– Market size and forecast: a look at the total market size and forecast for the UK personal care electricals market 
– Retailer profiles: a detailed look at the dominant players including market shares and outlooks
– Consumer data: a detailed look at what, how and where people are buying personal care electrical products

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Reasons to Buy

– This HRS report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the personal care electricals market based on insights from Radiant Insights’s bespoke consumer survey and analyst insight.
– The report is designed for an executive-level audience, boasting presentation-ready material.
– The broad but detailed perspective will help manufacturers and retailers understand the opportunities within the personal care electricals market.

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