Pep Real Estate: The Supreme Pop-Up Locale In NYC’s Soho District

Pep Real Estate: The Supreme Pop-Up Locale In NYC’s Soho District

With New York locations in Soho, the West Village and Brooklyn, Pep Real Estate offers the widest range of spaces including retail stores, offices, lofts, condos, restaurants, nightclubs, galleries, and event spaces for leasing, short term needs and pop-ups. PEP Real Estate, short for Property Enhancement Programs has offices at 51 Wooster Street in Soho and is co-owned by John and Ronald Pasquale.

Soho is one of the most vibrant  and iconic neighborhoods on the planet. Short for south of Houston Street, Soho boasts upscale boutiques, cast-iron architecture, and high-end art galleries. The upscale neighborhood in lower Manhattan is characterized by high levels of wealth and considered one of the most prestigious areas in New York City and one of the most desired pop-up areas.

Pop-up retail is becoming more common and trendy often resembling a regular store, except that many brands use pop-up stores to create a unique and engaging physical shopping experience because they allow for more flexibility and the opportunity to experiment with less risk.

Pop-up retail stores are beneficial for customers, retailers and landlords. Situated mostly in high traffic areas, they explore the opportunity for new brands and products, and are more likely to give away discounts, and are more diverse than shopping malls. Pop-ups can also include art galleries, featured celebrity events, parties, and pretty much whatever creative endeavor you can think of.

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For a virtual look at the properties, owned by PEP Real Estate. John Pasquale also offers  discounts for cross promotions in a variety of situations. 


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