The penetration testing market is expected to increase at a Compound Annual Growth Rate (CAGR) of 17.1% from USD 1.7 billion in 2024 to USD 3.9 billion by 2029. The market for penetration testing is growing due to the constantly changing nature of cyberthreats, particularly in the area of digital risk attacks. Organizations prioritize security measures to protect their systems as cyberattacks become more frequent and complex.
Penetration testing, which finds vulnerabilities before they are exploited, is becoming more popular. This entails evaluating a variety of elements, including network infrastructure, cloud systems, social engineering techniques, mobile apps, web apps, and software tools or manual testing by security professionals.
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“By deployment mode, the cloud segment is expected to demonstrate the highest growth rate in the penetration testing market during the forecast period.”
Growth in the cloud-based penetration testing market is driven by businesses’ swift adoption of cloud services for flexibility, cost-efficiency, and remote work capabilities. This shift expands the potential targets for cyber threats, necessitating robust security measures. Cloud environments pose unique security challenges compared to traditional setups, demanding specialized testing methods. Cybercriminals increasingly target cloud platforms, intensifying the need for advanced testing approaches. Cloud-based penetration testing offers scalability, cost savings, automation, and remote access advantages, boosting appeal. Cloud solutions simplify compliance with regulations and address the shortage of skilled testers. The overall growth reflects the escalating reliance on cloud technologies and the crucial need for security.
“Based on organization size, the SMEs segment is projected to exhibit the highest growth rate at the highest CAGR during the forecast period.”
The Small and Medium Enterprises (SMEs) are becoming more aware of cyber threats and their potential impact, prompting them to invest in cybersecurity measures. Penetration testing service providers offer cost-effective solutions tailored to SMEs’ needs, making cybersecurity more accessible. Regulatory mandates and limited in-house expertise further drive SMEs towards penetration testing services. Factors like rapid digitalization, evolving cyber threats, and the availability of managed security service providers are also contributing to the high growth rate in this segment, addressing SMEs’ increasing vulnerability and the need for robust cybersecurity solutions.
“Asia Pacific is anticipated to experience substantial growth in the penetration testing market during the forecast period. “
The Asia Pacific region is poised to witness significant expansion in the penetration testing market during the forecast period, driven by escalating cybersecurity concerns, stringent regulatory requirements, and the rapid adoption of digital technologies across industries. With the proliferation of cyber threats and the increasing sophistication of attacks, organizations are prioritizing proactive measures to identify and address vulnerabilities in their IT infrastructure and applications. Penetration testing, a vital component of cybersecurity strategies, enables businesses to assess their security posture, uncover potential weaknesses, and implement effective remediation measures. As governments and regulatory bodies in the region impose stricter data protection regulations, the demand for penetration testing services is expected to surge, further fueling market growth. The continued digital transformation initiatives and the growing reliance on cloud services contribute to the heightened need for robust security testing solutions, positioning the Asia Pacific penetration testing market for substantial expansion in the coming years.
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Unique Features in the Penetration Testing Market
One of the most defining trends in the market is the shift from manual to automated penetration testing. Tools like Pentera, Astra, and Detectify offer AI-driven testing capabilities that mimic real-world attacker behavior. These tools significantly reduce the time and effort required to uncover vulnerabilities and allow for continuous, scalable testing.
Traditional penetration testing was periodic—often yearly or quarterly. Now, businesses demand continuous security validation. Platforms offer “Penetration Testing as a Service” (PTaaS), enabling organizations to initiate tests anytime and get results in real time, ensuring vulnerabilities are identified as they emerge.
With cloud infrastructure and CI/CD pipelines becoming the norm, penetration testing solutions are adapting. Many tools now integrate directly into development environments like GitLab, Jenkins, and AWS. This allows for security testing to be embedded in the software development lifecycle (SDLC), enabling faster remediation and a “shift-left” approach.
Modern penetration testing services are increasingly specialized in newer technologies and threats, such as IoT, 5G, blockchain, and AI systems. Firms offering targeted expertise in these domains stand out, especially in critical sectors like healthcare, automotive, and finance.
Major Highlights of the Penetration Testing Market
Demand for penetration testing is not confined to IT or finance alone. Sectors like healthcare, manufacturing, e-commerce, and critical infrastructure are investing heavily in security testing to protect sensitive data and ensure uninterrupted operations. The increased adoption of IoT, cloud computing, and AI in these industries adds further urgency to perform regular pentests.
Global compliance mandates—such as GDPR, HIPAA, PCI-DSS, and ISO 27001—are key market drivers. Organizations are required to demonstrate proactive security practices, including periodic penetration testing. This has led to higher spending on cybersecurity services, particularly among enterprises and government bodies.
A major trend reshaping the market is the rise of PTaaS platforms. These allow businesses to subscribe to continuous or on-demand testing services with flexible pricing. PTaaS simplifies access to expert testing, provides faster remediation cycles, and supports integration into DevSecOps environments, making it particularly appealing to agile and cloud-native companies.
Geographically, North America holds the largest market share due to the presence of leading cybersecurity firms, strict regulatory frameworks, and high adoption of advanced technologies. However, the Asia-Pacific region is emerging rapidly, fueled by rising cyberattacks, digital initiatives by governments, and increased cloud adoption among SMEs.
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Top Companies in the Penetration Testing Market
The major players in the penetration testing market are Rapid7(US), Secureworks(US), Synopsys(US), Crowdstrike(US), IBM(US), Coalfire Labs(US), Indium Software(US), Cigniti Technologies(US), Trustwave(US), Cisco Systems(US), Fortinet(US), Bugcrowd(US), Invicti(US), Hackerone(US),Raxis(US), Rsi Security(US), Rhino Security Labs(US), Sciencesoft(US), Portswigger(US), Netraguard(US), Software Secured(Canada), Vumentric Cybersecurity(Canada), Netitude(UK), Zimperium(US), Nowsecure(US), Security Metrics(US), NetSpi(US), Covertswarm(UK), Holm Security(Sweden), Intruder Systems(UK), Breachlock(US), Isecurion(India), Redbot Security(US).
Rapid7
Rapid7 occupies a notable position in the penetration testing market, providing a comprehensive range of services and tools to address cybersecurity needs. Their security specialists conduct manual penetration testing covering domains such as network infrastructure, applications, wireless networks, and social engineering tactics, delivering thorough assessments and remediation strategies. Alongside these services, Rapid7 offers the widely-used Metasploit Framework, an open-source platform for vulnerability assessment and exploit development, complemented by the advanced features of Metasploit Pro. Their strong brand recognition and industry expertise attract clients seeking robust security solutions. Rapid7 faces challenges from other market players, and the cost of services differs, posing challenges for smaller businesses. Rapid7 is bridging the gap between manual testing and automated solutions for organizations aiming to bolster their cybersecurity defenses.
Secureworks
Secureworks delivers specialized services such as ransomware attack simulation, social engineering assessment, specialized security testing, insider threat assessment, and post-penetration testing remediation tailored for sophisticated enterprise security needs. Their approach goes beyond mere vulnerability identification, aiming to replicate real-world attacker tactics such as simulating the entire attack kill chain, ransomware attacks, IoT/OT security testing, physical security assessments, and insider threat simulations. Leveraging insights from their Counter Threat Unit (CTU) research team, Secureworks integrates real-world threat intelligence into their testing methodologies, ensuring a more targeted approach reflective of the evolving threat landscape. Their strengths lie in their unique testing approach, integration of threat intelligence, and experienced team of penetration testers. Secureworks caters to a niche segment within the penetration testing market, providing specialized solutions such as physical security testing, IoT security testing, Installation of malware, simulating the attack kill-chain, privilege escalation, and advanced penetration testing for organizations seeking a deeper insight into their security risks and potential threats.
Synopsys
Synopsys holds a prominent position in the penetration testing market, mainly after it acquired Cigital, a renowned player in application security testing. Through this acquisition, Synopsys significantly strengthened its foothold in the market, particularly in web application, mobile application, API, and cloud penetration testing services. They also offer broader security assessment and training services. Synopsys stands out for its proactive approach to application security, focusing on embedding security throughout the software development lifecycle (SDLC) and advocating for DevSecOps practices. The emphasis on preventive measures aligns with industry trends and addresses the growing need for security integration in development. Their strengths lie in the combined expertise gained from the Cigital acquisition, offering comprehensive solutions, and aligning with the DevSecOps paradigm. Their primary focus on application security might limit their penetration testing offerings compared to companies with broader testing portfolios. Through its Cigital acquisition, Synopsys has emerged as a leading provider of penetration testing services, emphasizing a proactive stance towards application security.
Software Secured (Canada):
Software Secured is a Canadian cybersecurity company specializing in application security.They offer services such as secure code reviews, penetration testing, security training, and consulting to help businesses identify and mitigate security vulnerabilities in their software applications.The company focuses on helping organizations develop and maintain secure software products by integrating security throughout the software development lifecycle.
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