According to Arizton research, the protein supplements market, valued at USD 29.98 billion in 2024, is set to reach USD 37.10 billion by 2030 at a CAGR of 3.61%. Growth is fueled by rising demand for plant-based proteins, functional and clean-label formulations, and convenient formats like powders, bars, and ready-to-drink beverages, creating high-value opportunities for manufacturers and investors to tap into premium, differentiated, and sustainable product segments.
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Report Summary:
Market Size (2030): USD 37.10 Billion
Market Size (2024): USD 29.98 Billion
CAGR (2024-2030): 3.61%
Historic Year: 2021-2023
Base Year: 2024
Forecast Year: 2025-2030
Market Segmentation: Product Form, Source Types, Application, Distribution Channel, Gender, And Geography
Geographic Analysis: North America, Europe, Apac, Latin America, And Middle East & Africa
Gummies, Bars, Cookies & More: Personalized Functional Protein on the Rise
The global protein supplements market is growing rapidly, fueled by increasing health awareness and changing lifestyles. Protein is now available in RTD shakes, chewable gummies, fortified bars, cookies, chips, and even ice creams, offering convenient, on-the-go options for everyday consumption. A key trend driving growth is personalized functional nutrition, with blends tailored to individual health goals, dietary preferences, and fitness routines. Brands like Gainful and Optimum Nutrition are leading this shift with customizable blends, seasonal flavors, and subscription models that strengthen long-term consumer engagement. Innovation, convenience, and lifestyle-oriented branding, amplified by social media and influencer culture, are transforming protein into an essential part of holistic wellness.
Key Market Moves in the Global Protein Market
- Danone Protein Shake Launch (May 2025): Danone introduced a new protein shake under its Oikos brand, targeting consumers and users of weight-loss drugs like Wegovy, aiming to capture a share of the USD 7 billion protein shake market.
- Glanbia Acquisition (April 2024): Glanbia agreed to acquire Flavor Producers from Aroma Holding Company, with an initial payment of USD 300 million plus additional deferred consideration.
Brands Capitalize on Lactose Intolerance and Dairy Sensitivities with Plant-Based Proteins
The global protein supplements market is witnessing a significant shift toward plant-based proteins, driven by rising consumer demand for allergen-free, lactose-free, and sustainable options. Traditionally dominated by dairy-derived whey and casein, the market now embraces protein sources like pea, soy, rice, hemp, chia, quinoa, and pumpkin seeds, appealing not only to vegans and vegetarians but also to flexitarians and health-conscious consumers.
Brands like Garden of Life, Origin Nutrition, and MuscleBlaze are leading with hypoallergenic, probiotic-fortified, and clean-label formulations, highlighting eco-friendly packaging and responsible sourcing. This trend underscores the rising preference for digestive-friendly, sustainable, and nutritionally complete protein solutions, making plant-based supplements a key growth segment.
Brands Embrace Short, Clear Ingredients with Organic and Non-GMO Certifications
The global protein supplements market is shifting strongly toward clean-label products as consumers seek transparency, trust, and simple nutrition. Clean-label products use natural, recognizable ingredients and avoid artificial sweeteners, synthetic flavors, chemical preservatives, GMOs, and common allergens like gluten and soy. The trend is driven by demand for minimally processed, whole-food-based proteins from plant or responsibly sourced animal sources. Companies are responding by creating products with short, clear ingredient lists and certifications such as USDA Organic, Non-GMO, or Certified Vegan. As clean-label expectations grow, this shift is driving innovation, shaping purchasing decisions, and fueling market growth worldwide.
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Key Company Profiles
- Amway
- Abbott
- Glanbia
- Nestlé
- Herbalife
- Dymatize Enterprises
- GNC
Other Prominent Company Profiles
- Iovate Health Sciences International
- Bright Lifecare
- THG
- Vitaco
- BellRing Brands
- MusclePharm
- CytoSport
- Quest Nutrition
- Bloom
- Raw Organic Whey
- Weider Global Nutrition
- NOW Foods
- Nutra Holdings
- WOODBOLT DISTRIBUTION
- Naked Nutrition
- Melaleuca
- True Nutrition
Market Segmentation & Forecast
Product Form
- Protein Powders
- Ready-to-Drink Beverages
- Protein Bars
- Others
Source Types
- Animal-based
- Plant-based
- Others
Application
- Functional
- Non-functional
Distribution Channel
- Supermarkets & Hypermarkets
- Online
- Pharmacies & Drug Stores
- Specialty Stores
- Others
Gender
- Male
- Female
Segmentation by Geography
North America
- The U.S.
- Canada
APAC
- China
- India
- Japan
- South Korea
Europe
- Germany
- The U.K.
- France
- Italy
Latin America
- Brazil
- Mexico
Middle East & Africa
- Turkey
- South Africa
- Saudi Arabia
- UAE
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What Key Findings Will Our Research Analysis Reveal?
- How big is the global protein supplements market?
- What is the growth rate of the global protein supplements market?
- What are the significant trends in the protein supplements industry?
- Which region dominates the global protein supplements market share?
- Who are the key players in the global protein supplements market?
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