Market Research Future (MRFR) had estimated the global parental control software market’s worth at USD 1,523.65 Mn in 2017. MRFR further adds that the market could touch the valuation of USD 2.53 Bn by 2023 at a healthy CAGR during the forecast period (2018-2023).
Market Drivers and Key Barriers
Some critical factors that favor the worldwide Parental Control Software Market include the alarming rise in cyberbullying and the boost in the number of pre-teens and teens getting addicted to the internet. Moreover, rise in children’s literacy with regard to internet competences and other computer software could also benefit the market in the years to come. These factors call for parental control software to be installed to curb the ongoing issues that parents face.
Other growth-inducing factors in the market growth include the strong growth noted in the mobile and internet infrastructure and the surging use of media devices which are backed by the internet. Apart from this, the rising access by the children to computer, smartphones, and tablet add to the market strength. Increasing services of the social media accompanied by surging access to the age-inappropriate contents by children is making parents more aware of online risks pertaining to child abuse. These factors have triggered market growth in recent years to a great extent.
Notwithstanding the promising growth, lack of technical knowledge among parents could work against the market in the following years. However, recent years have noted the emergence of social media games like Sarahah and Blue Whale Challenge which encourage users to indulge in dangerous tasks. These events are prompting parents to install software like parental control to keep a check on their children. This would provide the market with a host of opportunities to grow in the near future.
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The key players in the global parental control software market include- McAfee (U.S.), Avanquest (France), Bitdefender (Balkans), Verizon (U.S.), CyberPatrol (England), IwantSoft (UK), SaferKid (California), Net Nanny (U.S.), Norton (U.S.), Webroot (U.S.) and Mobicip (U.S.) among others.
The worldwide market for parental control software market has been segmented on the basis of device type, platform, deployment, and application.
In terms of the device type, the market has been broken down into computer & video games, mobile, and digital television. The report says that in 2017, the computer and video games segment leads the market whereas the mobile devices have been identified as the fastest growing segment. The latter could attain a CAGR of 11.63% during the forecast period.
Depending on the platform, the market has been split into iOS, Android, and Windows. Windows segment’s dominance was acknowledged in 2017, having reached the highest valuation of USD 645.91 Million. The android segment is expected to expand at the fastest rate of 11.83% during the review period.
With respect to the deployment, the market is considered for on-premise and on-cloud. The on-premise segment ruled the market in 2017. On the other hand, the on-cloud segment could note the fastest CAGR of 11.85% during the evaluation period.
Application-wise, the market has been split into residential and education institutes. The education institutes’ coverage was maximum in 2017 and had touched the valuation of USD 1.03 Bn the same year. The residential segment could gain tremendous momentum in the coming years and is anticipated to achieve a CAGR of 11.84%.
The global parental control software market is spread across the primary regions of Europe, Asia Pacific, North America, as well as the Rest of the World (ROW).
North America had reached the valuation of 705.81 Mn in 2017, making the largest market for parental control software. High use of digital devices and internet among children along with surging use of social media have been identified as the primary factors responsible for the market growth. Also, mounting awareness with regard to parental control software coupled with considerable investments from renowned vendors benefits the regional market. The United States (US), Mexico, and Canada are the most profitable markets for parental control software in North America.
Deep penetration of internet services has given way to large-scale adoption of parental control Software in Europe. The demand for bringing down the adverse effects of the internet on a child could help elevate the market position in the years ahead. The sum of all these factors could aid the market in achieving a CAGR of 10.23% during the appraisal period. Apart from this, the market also profits from the numerous initiatives undertaken by the government as well as other regulatory bodies like the European Commission and European Union that aim at boosting the adoption of these kinds of software.
Asia Pacific could witness the fastest growth in the parental control software market at a rate of 12.01% over the given timeframe. The regional market is marked with continuous product up-gradation and new launches by prominent vendors that aim to extend their market reach. To illustrate, in March 2018, a mobile company in Australia called Alcatel had announced that all its future devices will now have a parental control software called Family Zone. This software is a cloud-based ecosystem that lets parents access internet and device for their children.
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In February 2019, Awosoft, a company aimed at delivering innovative computer security solutions, has announced the launch of a parental controlling app, with no root screen capturing and camera monitoring, named iKeyMonitor Android v7.8.
In February 2019, Samsung’s SmartThings Wifi has announced the addition of parental controls to its services. The added services are powered by Plume.
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