Paper pigments are fine, inorganic particles added to fill, color or coat paper. Pigments such as, titanium dioxide, and calcium carbonate are used as fillers and coatings in papermaking. Paper pigments are applied in the presence of a binder, which helps in adhesion of pigment particles to paper fibers. Paper pigments can be primarily divided into black, white, and colored pigments, which are available in a variety of types.
Market Dynamics: Drivers, Restraints, Opportunities Challenges:
The global Paper Pigments market is primarily driven by increasing demand for paper in the packaging industry, high demand in developing countries, and sustained demand for uncoated paper are major factors likely to drive the paper pigments market during the forecast period. The packaging industry is witnessing high growth due to the growing urbanization, demographic changes, rapid growth in emerging economies and technological advancements. In addition, increasing need for superior-quality coated paper is presenting growth opportunities to the paper pigments market.
However, paper production industry contributes significantly to carbon dioxide emissions and global warming. Therefore, rising awareness about environmental concerns related to the recycling of paper and growing digitalization affecting the paper industry is expected to hamper the market growth during the forecast period.
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Paper Pigments market is highly competitive, and thus, manufacturers continuously focus on developing new strategies to grab more number of customers across the globe. To that end, besides expanding their presence, companies are expected to formulate effective distribution strategies to make their presence felt in the upcoming markets for Paper Pigments. In addition, importance of eco-friendly products is increasing in the packaging industry which has led to the use of sustainable and recyclable packaging materials by manufacturers. This has also resulted in a rise in recycling activities in the paper industry, thereby increasing the use of paper in the packaging industry.
The major players in the market include Omya, Imerys, Minerals Technologies, BASF, and Ashapura Group. Other prominent players in the market are Huber, Kemira Oyj, Chemours, Thiele Kaolin Company, and DuPont.
Global Paper Pigments Market, By Product:
• Calcium Carbonate
Calcium carbonate is the most widely used paper pigment and has been used since the last 30 years. The increasing demand for bright and bulk paper is leading to the increasing preference for calcium carbonate over kaolin. Calcium carbonate is less expensive and enables brighter paper than that possible with the use of kaolin. The leading countries accounting for a large market share in the paper pigments market are China and the US. The use of calcium carbonate is also increasing for coated and uncoated papers owing to the enhanced brightness imparted to paper.
Global Paper Pigments Market, By Application:
• Coated Paper
• Uncoated Papers
By application, the global Paper Pigments market is segmented into coated paper and uncoated paper. In 2018, coated paper accounted for the largest share in the global paper pigment market. The need for superior quality paper is increasing, and hence this segment offers significant growth potential for paper pigments in coated papers. In Europe and North America, the growth rate of the coated paper segment is higher than that for the uncoated paper segment. Moreover, the loading percentage of paper pigments going into coating is increasing; while, the percentage of fillers is relatively lower.
By geography, the global Paper Pigments market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).
APAC is expected to grow at the highest CAGR in the paper pigments market during the forecast period. Due to the low proliferation of technology and lower impact of environmental regulations, there is a sustained increase in the demand for paper in the APAC countries. However, reduction in the use of writing paper due to the increasing adoption of electronic devices and digitization might slower the growth during the forecast period. The region also benefits due to the availability of raw materials, which further facilitates high production of pulp & paper. Countries including China, Japan, South Korea, Indonesia, and India lead in terms of paper production, and hence are major consumers of paper pigments.
The market in the region is projected to expand rapidly during the forecast period. The paper pigments market is experiencing strong growth as well as increasing investments to meet the demand from the paper industry in Asia Pacific. Due to low proliferation of technology and less stringent environmental regulations in the region, the paper pigments market in Asia Pacific is expanding rapidly.
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