The global packaged salad market size is expected to reach USD 10.23 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 10.2% from 2020 to 2027. The adoption of packaged salad has been rapidly increasing during lunch and dinner diet owing to the benefits recognized by the health experts. Furthermore, leafy greens and raw vegetables are known to be rich in natural fiber, which offers numerous health advantages. It helps in reducing bad cholesterol, blood sugar, and body weight. It normalizes bowel movement and prevents bowel disease. Consumption of salad is also known to prevent various types of cancers, including colorectal, breast, mouth, throat, and esophagus.
Product launches have played a crucial role in the growth of the market. Giant Eagle, a similar company, is set to launch new meal kits in July 2020. Some of these kits feature an assortment of fresh-made salad. In May 2020, Dole Food Company launched FreshTake Salad Bowls. The product is made with clean-label ingredients, Dole’s Signature dressings, and toppings. Dole offers salad in four different flavors and among these, two are vegetarian and two are non-vegetarian and contain chicken.
In May 2020, Eat Smart launched two new salad kit lines. The two new kits are “Everyday Favorites” and “Flavors of the World”. The former rolled out through Kroger stores in the U.S. and the latter was launched through Sobeys in Canada. Everyday Favorites is available in two flavors that include Avocado Crunch and Homestyle Ranch flavors.
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Packaged Salad Market Report Highlights
- The non-vegetarian products segment is expected to register the fastest CAGR of 10.5% from 2020 to 2027. Shifting focus on protein-enriched diet to maintain the desired body shape and figure has led to an increase in the product demand
- Vegetarian products generated a revenue of USD 3.18 billion in 2019. Rising adoption of vegetarian lifestyle owing to various health, ethical, and environmental reasons has led to increasing demand for vegetarian products
- The organic processing segment is expected to register the fastest growth with a CAGR of 10.6% from 2020 to 2027. Increasing focus on the consumption of healthy and chemical-free food has been propelling the trend for organic food
- The online distribution channel is expected to register the fastest CAGR of 11.0% from 2020 to 2027. The growing popularity of such channels for providing extra-convenience features to buyers is expected to increase the popularity of such products.
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Packaged Salad Market Segmentation
Grand View Research has segmented the global packaged salad market on the basis of product, processing, distribution channel, and region:
Packaged Salad Product Outlook (Revenue, USD Million, 2016 – 2027)
Packaged Salad Processing Outlook (Revenue, USD Million, 2016 – 2027)
Packaged Salad Distribution Channel Outlook (Revenue, USD Million, 2016 – 2027)
List of Key Players of Packaged Salad Market
- Dole Food Company, Inc.
- Earthbound Farm
- Eat Smart
- Fresh Express
- Garden Life
- Gotham Greens
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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