The global overnight face mask market size is expected to reach USD 29.4 billion by 2025. This leaping market growth rate is the effect of consumers’ rising indulgence in beauty products due to adverse skin effects on account of modern-day urban lifestyles, pollution, long working hours, and inadequate as well as disrupted sleep patterns. In addition to this, increasing demand for convenient, prolonged, and hassle-free skincare regimes has provided a boost to the growth of the overnight face masks market.
Increasing innovation in the product portfolio by major market players to enhance the soothing and rejuvenating effect of the product on consumers is bound to boost the demand in the market. For instance, recently Laniege launched a five-star K-beauty product, Laneige Hypoallergenic Cica Sleeping Mask, which uses fermented forest yeast extract to strengthen the skin barriers and enhance the soothing effect on skin and mind. Also, it can be used with Lip sleeping masks to have an enhanced effect overnight.
Among the product type, cream and gel-based overnight masks accounted for the largest market share in 2018, owing to its ease of usage and effective skin repair features. Beneficial and enriching ingredients are highly used in creams and gel-based products, increasing their contact and absorption by skin overnight leading to effective results. Apart from this, sheets are also gaining ground in the market, on account of the high amount of hyaluronic nutrients and growing acceptance of sheets as a daily skincare routine in comparison with other products.
Demand for skincare products has received a fillip due to the advent and growth of online shopping sites and E-commerce platforms. Also, growing demands for Korean based overnight mask products are aiding the popularity of online shopping sites. Moreover, online retailers such as Sephora and e.l.f cosmetics have started creating their own formulas in this category to cater to the continuous demand from the consumers. Observing the growing influence of online platforms, manufacturers of skincare products also went live with their own version of online distribution channels which are gaining traction among consumers.
North America is expected to witness the highest growth over the forecast period. This growth is attributed to growing consumer awareness about skincare solutions and the high demand for Korean beauty products. Moreover, celebrity influencers are playing a crucial role in popularizing the skincare trends in this region, which is expected to contribute to market growth.
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Further key findings from the report suggest:
By product, creams and gels held the largest share of above 55.0% in 2018. Sheets are expected to register the highest CAGR of 7.2% over the forecast period owing to their hassle-free and daily application features
By distribution channel, convenience stores accounted for the largest share of 46.8% in 2018. However, online distribution of these face masks is expected to expand at the highest CAGR of 8.8% over the forecast period
The Asia Pacific dominated the global market with the largest revenue share of 35% in 2018. However, North America is expected to expand at the highest CAGR of 7.5% over the forecast period.
Some of the major players operating in this market are L’Oréal Paris; Laniege; e.l.f. Cosmetics, Inc.; The Body Shop; Peter Thomas Roth Labs LLC.; Lotus Herbals; Lakmé Cosmetics; Innisfree; The Estée Lauder Companies Inc.; Vichy Laboratories; and Avon Products, Inc.
Grand View Research has segmented the global overnight face mask market on the basis of product, distribution channel, and region:
Overnight Face Mask Product Outlook (Revenue, USD Billion, 2015 – 2025)
Cream & Gels
Overnight Face Mask Distribution Channel Outlook (Revenue, USD Billion, 2015 – 2025)
Supermarkets & Hypermarkets
Overnight Face Mask Regional Outlook (Revenue, USD Billion, 2015 – 2025)
Central & South America
Middle East & Africa
List of Key Players of Overnight Face Mask Market
- L’Oréal Paris
- Laniege; e.l.f. Cosmetics; Inc.
- The Body Shop;
- Peter Thomas Roth Labs LLC.
- Lotus Herbals
- Lakmé Cosmetics
- The Estée Lauder Companies Inc.
- Vichy Laboratories
- Avon Products, Inc.
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