Over The Top Content Market Overview:
The global over the top content market is growing with the rapid pace is mainly due to technological advancements, high speed internet connectivity and content personalization, which is propelling the over the top content market growth to the large extent. The rapid proliferation of technology and cloud based services is driving the over the top content market.
Though OTT subscribers are the smallest percentage of the market today, the market trends predict a rise in their numbers within a few years. One of the most important factor that is driving their growth are the number of pricing and viewing options offered, as they are not restricted to limited program options to choose from. However continual growth can be assured if the OTT providers implement agility, innovation, and an emphasis on customer satisfaction in their development plans. Other important driving factors include technology, payments and partnerships.
Major Key Players:
Apple, Inc. (U.S.), Facebook (U.S.), Google, Inc. (U.S.), Netflix, Inc. (U.S.), Tencent Holdings Limited (China), ActiveVideo Networks, Inc. (U.S.), Brightcove Inc. (U.S.), Hulu LLC. (U.S.), Microsoft Corporation (U.S.), Nimbuzz ( The Netherlands), Limelight Networks, Inc. (India), Roku, Inc. (U.S.), are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Over the top Content Market.
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Industry News:
January 27, 2018 – ALTBalaji, a Over-the-top video content provider went into partnership with Reliance Jio to provide availability of original content on RJio’s digital platforms that help to reach to their consumers.
February 01, 2018 – Huawei has launched Video Cloud solution to boost the video distribution channel from satellite to IP network to enhance user experience. Satellite TV are becoming very expensive than streaming videos across an IP network.
Jan 11, 2018 – Verizon has invested in OTT video service and IoT platform to sharpen content strategy to broaden their broadband and mobile connectivity and competing with Amazon and with the service provider of OTT players like Hulu and Netflix.
January 31, 2018 – Netflix Inc. and Amazon.com Inc. are the two leading Internet TV streaming service providers are investing in the research and development of Over-the-Top Digital TV Service Set.
Over The Top Content Market Competitive Analysis:
The market of Over the Top Content Market appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on latest technology and, most of all, in acquiring other firms.
Over The Top Content Market Segmentation:
The Over the top Content market can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Content Type : Comprises Voice over IP, Texts & Images, Videos, Music streaming among others.
Segmentation by Deployment: Comprises On cloud, on premise
Segmentation by Device/Platform: Comprises Gaming consoles, OTT streaming devices, Smartphones & tablets, Smart TVs among others
Segmentation by Regions: Comprises Geographical regions – North America, Europe, Asia Pacific and Rest of the World.
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Over The Top Content Market Regional Analysis:
The regional analysis of over-the-top content market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America would dominate the over-the-top content market owing to factors such as high speed connectivity and presence of well-established content providers in that region.
Asia Pacific over-the-top content market is expected to show a positive growth over the forecast period owing to factors such as rise in OTT content providers.
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