Over the Top Content Market Highlights:
in its recently published research report, Market Research Future (MRFR), asserts that the global over the top (OTT) content market is poised to register a substantial market value of about USD 87 Billion by 2023, at a moderate 14% CAGR over the review period of 2017 to 2023.
Over the top content has easy access to a high loyalty data network coupled with an increasing speed that enables buffer-free streaming to improve user experience. This is primarily driving the adoption of the OTT services and likely to propel the expansion of the global over the top content market. The crucial factors that are mainly contributing to the rise of the market consist of the trend towards on-demand video streaming service and considerable investment by Over the Top Content Market media organizations. Content personalization is the most significant driving factor for the over-the-top content market. It has a data-driven approach for the creation of content. Western economies including Germany, France, and the UK, are expected to witness higher growth due to growing demand. This demand is encouraging players to a viable option for content delivery. This will consequently allow the company to increase its return on investment (ROI) earned through OTT content and thereby to drive the growth of the market. ON the other hand, the high cost of OTT subscription is a significant factor hindering the growth of the market.This factor is progressively boosting demand for the over the top content market. High demand and increasing adoption of these services in developed countries such as the US and Canada is increasing the growth of the global over the top content market.
Furthermore, these channels and software are offering the presence of animation content providers comprising of Nickelodeon, The Walt Disney Company, and Cartoon Network is fuelling the growth of the over the top content market. The increasing popularity of animation content is leading to offer animation content which is contributing to the growth of the over the high content market.
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Over the Top Content Market Competitive Analysis:
The notable market players operational in the global OTT market as identified by MRFR are Facebook (U.S.), Apple, Inc. (U.S.), Google, Inc. (U.S.), Tencent Holdings Limited (China), Netflix, Inc. (U.S.), ActiveVideo Networks, Inc. (U.S.), Hulu LLC. (Santa Monica), Brightcove Inc. (Boston,USA), Microsoft Corporation (U.S.), Nimbuzz (Netherlands), Roku, Inc. (USA), Limelight Networks, Inc. (India), among others. These enterprises are adopting various business growth strategies, such as mergers and acquisitions, product launches, and collaborations, achieving a competitive advantage in the market over the review period.
Over the Top Content Market Segmental Analysis:
The global over-the-top content market is segmented into the device/platform, content type, and mode of deployment.
- Based on the content type, the OTT market is further classified into text messaging and images, video, and voice over internet protocol (VoIP).
- Based on the device, the market is also classified into gaming consoles, mobile devices, computers and laptops, smart TVs, set-top boxes, OTT streaming devices, and others.
- Based on deployment modes, the market has been bifurcated through cloud and premise.
Over the Top Content Market Regional Analysis:
The geographic analysis of the global OTT market has been carried out in four major regions, including the Asia Pacific, North America, Europe, and the rest of the world (Latin America, the Middle East, and Africa). It has been noted that North America would dominate the over-the-top content market owing to factors such as high-speed connectivity and the presence of well-established content providers in that region.
The region is majorly driven by the presence of significant players, such as Netflix, Inc. and Amazon Web Services, Inc. and growing demand for subscription-based OTT services. Moreover, Asia-Pacific is estimated to witness lucrative growth as some OTT providers, such as Sony Pictures, Home Box Office (HBO), Inc., SingTel and Warner Media, are expanding its footprint in the region. Asia Pacific over-the-top content market is slated to show a positive growth through the review period owing to factors such as a rise in OTT content providers.
Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research objective
1.3 Market Structure
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List of Tables
Table 1 Over-The-Top Content Market, By Content Type
Table 2 Over-The-Top Content Market, By Deployment Type
Table 3 Over-The-Top Content Market, By Device/Platform Type
List of Figures
Figure 1 Research Type
Figure 2 Over-The-Top Content Market: By Content Type (%)
Figure 3 Over-The-Top Content Market: By Deployment Type (%)
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