Introduction
According to a 2025 report on the organic tea market by Mordor Intelligence, the market is expected to reach USD 2.54 billion by 2030, up from USD 1.41 billion in 2025, growing at a CAGR of 12.49% during the forecast period (2025–2030). The increasing demand for clean-label beverages, rising awareness of the health benefits of organic tea, and growing popularity of sustainable agriculture are some of the key factors supporting market expansion globally.
The organic tea market is witnessing steady growth driven by rising consumer awareness about health, wellness, and sustainable living. Unlike conventional teas, organic tea is cultivated without synthetic fertilizers or pesticides, making it a preferred choice among health-conscious consumers.
Key Market Trends
Rising Popularity of Herbal and Flavored Organic Teas : Herbal teas such as chamomile, ginger, hibiscus, and peppermint are gaining traction due to their perceived medicinal and calming effects. Flavored organic teas are also on the rise as brands cater to diverse palates, combining organic black, green, and oolong teas with botanicals and natural essences.
Premiumization and Specialty Product Launches : Consumers are showing increasing willingness to pay premium prices for teas labeled organic, fair trade, or single origin. As a result, several companies are launching exclusive blends with limited ingredients, unique flavor profiles, and sustainable packaging to appeal to niche segments.
Growth of Online Retail Channels : E-commerce platforms are playing a vital role in expanding the reach of organic tea brands. Direct-to-consumer models and digital marketing help small and mid-size producers connect with health-conscious consumers, especially in urban areas.
Expanding Health and Wellness Trend : Tea is often positioned as a functional beverage, and organic tea adds to this appeal. Organic green tea, for example, is frequently associated with weight management, metabolism improvement, and antioxidant properties. As wellness continues to be a key purchasing driver, demand for functional organic teas is expected to rise.
Market Segmentation
By Type
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Black Organic Tea: The classic and most widely consumed form. Production is widespread in regions such as Asia Pacific, and it holds a significant share of the market.
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Green Organic Tea: Known for its antioxidant qualities and health focus. It led with around 40 % market share in 2024
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Oolong Organic Tea: Offers a mid-range flavor profile between black and green, appealing to tea enthusiasts seeking nuanced options.
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Herbal/Fruit Infusion Organic Tea: This is the fastest-growing type, projected to expand at a14 % CAGR through 2030
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Others: Includes specialty teas such as white and specialty blends, catering to niche segments.
By Flavor
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Unflavored: Accounts for the majority share (73 % in 2024). These teas are valued for their pure, authentic taste.
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Flavored: Gaining momentum with an estimated 13.1 % CAGR from 2025–2030 flavored variants cater to consumers seeking unique, taste-enhanced experiences.
By Packaging
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Paper Pouches: Lightweight, resealable, and ideal for loose-leaf formats.
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Sachets: Convenient single-serve packaging, popular for on-the-go consumption.
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Others: Includes formats like eco-friendly compostable packs and bulk loose teas.
By Distribution Channel
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Off‑Trade: Encompasses supermarkets, hypermarkets, convenience stores, online retail, and other outlets. This channel dominates market sales due to its broad reach and accessibility.
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On‑Trade: Covers sales via cafes, restaurants, hotels, and similar establishments, serving consumers in experiential settings.
By Geography
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North America: North America represents a significant share in the organic tea market, supported by strong consumer interest in health-conscious and clean-label products. According to Mordor Intelligence, rising awareness in this region contributes notably to demand. With established certification systems and a robust retail infrastructure, North America is a key growth zone.
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Europe: Europe is projected to be the fastest-growing region for organic tea, with a forecast CAGR of 12.3% from 2025 to 2030. The continent’s well-defined organic standards, high consumer purchasing power, and strong environmental consciousness drive premium and certified products.
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Asia‑Pacific: Asia-Pacific currently holds the largest market share, capturing 42.12% of global revenue in 2024, as per Mordor Intelligence. The region benefits from its strong agricultural base, growing middle class, and rising health awareness particularly in countries such as China, India, Japan, and Australia. Mordor Intelligence also expects this region to grow steadily with a 5.6% CAGR through 2030.
Major Players
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Unilever PLC (Lipton & Pukka brands) : Unilever has integrated organic tea into its sustainable strategy, emphasizing ethically sourced leaves. It reported a notable 15% increase in organic tea procurement in 2023, underscoring its commitment to clean-label and environmentally friendly products
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Hain Celestial Group : A leader in wellness-focused beverages, Hain Celestial offers the Celestial Seasonings range of certified organic herbal teas. The company is recognized globally, including a significant presence in North America’s tea market.
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Tata Consumer Products Ltd. : One of the world’s largest tea companies, Tata owns several major tea brands (Tetley, Tata Tea, Good Earth Teas, Organic India) and has a strong stake in sustainable sourcing. It has emphasized organic tea in its annual reporting, aligning with rising consumer interest
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Associated British Foods plc (Twinings) : Through brands like Twinings, ABF has a strong foothold in global organic tea sales. It is identified by Mordor as a key contributor to the organic segment
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Harney & Sons Fine Teas : An American boutique tea company founded in 1983, Harney & Sons specializes in high-quality loose and sachet teas. A portion of its offerings is USDA-certified organic, and their premium branding reflects a strong focus on quality
Conclusion
The organic tea market is on a steady growth path, fueled by rising health awareness, environmental concerns, and consumer preferences for clean-label beverages. With robust demand for black, green, herbal, and specialty teas, manufacturers have a wide opportunity to meet evolving consumer expectations.
Get More information: https://www.mordorintelligence.com/industry-reports/organic-tea-market?utm_source=abnewswire
Industry Related Reports
Europe Tea Market: The report includes an analysis of companies and manufacturers operating in the European tea market. It segments the market by form (leaf tea and CTC tea), type (black tea, green tea, herbal tea, and other types), distribution channel (hypermarkets/supermarkets, specialist retailers, convenience stores, online retailers, and other channels), and geography (Spain, United Kingdom, France, Germany, Russia, Italy, and the rest of Europe).
Asia-Pacific Organic Tea Market: The Asia-Pacific organic tea market is segmented by product type (black tea, green tea, herbal tea, oolong tea, and other types), packaging format (bagged and loose tea), distribution channel (supermarkets/hypermarkets, convenience stores, online stores, and others), and geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).
Get More insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-organic-tea-market?utm_source=abnewswire
Single Origin Tea Market: The single origin tea market is segmented by type (black tea, green tea, and others), packaging (tea bags and loose tea), distribution channel (supermarkets/hypermarkets, specialty stores, online retail stores, and other channels), and geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report provides market size and forecasts in terms of value (USD million) for each of these segments.
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