Market Research Future’s report on The Global Oral Care Market reveals several import details about the factors influencing growth and the various key figures of the market. Teeth an important part of speech, expression and add aesthetic value. Awareness regarding dental treatments and the innovations of market players have increased the demand for oral care products.
Awareness raising activities are being undertaken by leading market players to influence demand while keeping a check on oral health problems. Increasing focus on dental aesthetics has given rise to product launches of teeth whitening strips, toothpaste, and special toothbrushes. Moreover, increasingly people are opting for cosmetic whitening products in an effort to increase aesthetic appeal.
Another important factor driving the market is the significant change in diet that has followed urbanization. High consumption of sugar, which is available in most food items, has increased the risk of dental cavities which has further increased the demand for oral care. Innovation of products has led to the development of battery-based and electric toothbrushes. Smart toothbrushes have been developed guide brushing and improve maintenance of oral health. Advancement of such technology is a strong driver of the global oral care market. Emerging markets, where oral hygiene is not a concept with widespread awareness, represent high potential for growth. Although developed economies have embraced innovated oral care products, lack of awareness in emerging economy presents an opportunity for new demand. Other factors driving the market include a growing aging population which is a key demographic for oral care and increased consumption of caffeinated beverages which often result in stained teeth.
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Presently, oral care products are primarily stocked in a variety of physical retail locations. Growing adoption of e-commerce websites for FMCG and other personal care products has presented a challenge to the growth of the oral care market. This also represents opportunity, however, as it is a largely untapped segment.
Companies Covered:
Supersmile, Ultradent Products, Inc., Heraeus Dental, GlaxoSmithKline, Dentaid, GC Corporation, Himalaya, Carestream Health, Procter & Gamble Company, Colgate-Palmolive, Lion Corporation, Dr. Fresh LLC, Sunstar Suisse S.A., Sirona Dental Systems, Church & Dwight Co. Inc., Johnson & Johnson Consumer, Inc., Danaher, Dentsply International, Unilever PLC, Safeway, and Dabur India Ltd.
Oral Care Market Segmentation
The global oral care market has been segmented in MRFR’s report on the basis of product, distribution channel, and region. Product wise segmentation of the market includes toothbrush, toothpaste, fixative, dental floss, mouthwash, and dental accessories.
Distribution channels for oral care products are broadly segmented into store-based and non-store based.
The regional analysis of the global oral care market divides it into the Americas, Europe, Asia Pacific, and the Middle East and Africa.
Oral Care Market Report Overview:
MRFR’s report offers a comprehensive analysis of the global oral care market including current market status, key developments, and industry trends. A revenue analysis is available based on store-based and non-store based distribution channels. The discussion also covers different types of products available for oral care such as mouthwash, dental floss, dental accessories, toothbrush, toothpaste, and fixative. The regional analysis of the market spans across Americas, Europe, Asia Pacific, and the Middle East & Africa.
Report Coverage:
The report encompasses forecast, past trends, market dynamics, and market factor analysis which includes Porter’s five forces analysis and supply chain of the market. It also covers market share analysis of the key players, market value by region as well as segmentation and a country-level study of each market segment.
The lenient government regulations associated with the launch of new products and pricing policies are set to aid the growth of the oral care market. Additionally, the introduction of better packaging solutions is forecasted to accelerate the revenue creation for market participants. Nevertheless, the lack of dental professionals is projected to hold the expansion of the market over the next couple of years.
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