The Coca-Cola Company has spent countless sum of money for nearly a century building its brand to how it’s known today. For the past several decades, Coca-Cola has enjoyed ubiquitous recognition. The drink itself is more than a sweet treat to quench thirst. Coca-Cola can be associated with all good things in life: friendship, family, triumph, the holiday seasons, pop culture, entertainment, and so on. Coca-Cola is a perfect case study of brand awareness.
Of course, Coca-Cola is not the only example of a product with a strong global brand. The same can be said with other brands like McDonald’s for fast-food burgers, Apple for cellphones and computers, BMW and Mercedes for luxury car brands, Nike for athletic shoes, and even Kleenex for tissue paper. For the last example, Kleenex enjoys such high brand awareness that its name is used synonymously for tissue paper.
The benefits of having brand awareness are obvious. For one, popular brands are the de facto choices of consumers. Hardly anybody thinks twice of having Coke when wanting a carbonated beverage. It’s second nature, even more, natural than the specific thought of having a carbonated beverage. Wanting a Coke when thirsty is a knee-jerk reaction. Popularity translates to sales and for Coca-Cola, it’s a 30 billion dollar yearly revenue.
Question is, would it also take other businesses several generations before they can reach comparable levels of brand awareness, and not to mention the need for infinitely deep pockets to regularly spend on a multi-prong all-media global marketing campaign? Yes, if they are international conglomerates like Coca-Cola, McDonald’s or Nike. However, for small businesses, start-ups, and entrepreneurs, a smaller scale brand awareness campaign strategy will be more suitable, and at the same time, they can expect much more impressive returns for their investment, dollar-for-dollar. This is where a service like OnlineSuccess.Site matters.
OnlineSuccess.Site is a leading provider of online business and marketing solutions for big and small businesses alike. OnlineSuccess.Site provides a range of services for most businesses’ marketing needs and budget: from simple WordPress website design to web hosting packages. At the higher-end of its service range, OnlineSuccess.Site offers a few premium marketing packages that incorporate social media promotions as a primary means of developing an awareness of the client business’s brand. But why promote through social media and how does OnlineSuccess.Site do this?
Before the Internet, large companies are more or less bound geographically to the target market they’re trying to reach. It takes tremendous resources and time to overcome these limitations. But with the advent of the Internet, boundaries have been erased. And not only are people around the world better connected, but they are also actively engaged with their connections more than ever. This level of engagement is a product of the Internet’s arguably best implementation and that is social media.
There is close to 3 billion users in social media worldwide, a number that’s even more impressive considering that the world’s population is just a little over 7.7 billion. Each one of the multitudes of users has his or her preferences logged via his or her social media usage behavior. This just means that target markets are more easily defined and identified, and as such, allow services like OnlineSuccess.Site to create effective social media marketing strategies that promote the brands of its clients.
OnlineSuccess.Site capitalizes on the workings of social media through several methods. First is the creation of quality content. In marketing, content is king and no one understands how critical content is on social media more than OnlineSuccess.Site. Viral content spreads through the network of human connections like wildfire and it’s the most efficient way of getting a brand name out. Whether it’s a funny meme, an infographic, a compelling sales video, or a blog article, whatever the content type, OnlineSuccess.Site can always devise something that will promote organic growth.
OnlineSuccess.Site also uses the more direct approach in promoting a business in social media which is direct advertising. Facebook Ads, for instance, uses a special algorithm which OnlineSuccess.Site uses effectively to ensure that the advertising of a client’s product or services is getting to the correct user. OnlineSuccess.Site uses other methods to promote a brand such as involving influencers, affiliate marketers, using surveys and contests, and even conducting customer servicing via social media. OnlineSuccess.Site is quite adept in choosing and administering whichever method would serve a brand awareness campaign the best.
At the end of the day, OnlineSuccess.Site is helping out businesses grow through brand strengthening via planning and implementing effective social media campaign strategies. If a business aims to be a global brand somewhere down the road, getting OnlineSuccess.Site’s premium services is a huge step in the correct direction.
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