The concept of smart tourism arises out of the application of information and communication technology in modern tools of tourism, especially by Online Travel Agency (OTA). It enables companies to come up with unconventional and advanced ways in which data can be collected and used. The global online travel agency market has taken the help of this physical infrastructure, social connection and organizational resources to create platforms via which efficiency and sustainability of travel experiences can be enriched.
Out of the various mediums, the ones that have successfully been used in the online travel and tourism market are IoT, mobile communication, cloud computing and artificial intelligence. It is a mixture of different aspects of tourism such as physical, informational, social and commercial tools – which give consumers the luxury of smart tourism.
Online Travel Agency (OTA) has redefined the process of travelling by the ground-breaking and revolutionized technology that this market uses. The motive behind smart tourism is to revamp the way in which people perceive travelling. The principles aim at improving tourism experiences, improving the process of resource management, enhancing destination competitiveness and at the same time encouraging sustainability. The valuable information provided will push the placement of tourism resources and fitting it into the supplies at a micro and macro level to ensure that the benefits are fairly distributed.
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Segmentation
The information is divided based on research about companies like Booking Holdings, TripAdvisor, Expedia, Home Away, Kayak, QUNR, Ctrip, Orbitz, MakeMyTrip, TravelZoo, Sabre Corporation, Opodo, Travelgenio, Voyages, Webjet, Wotif.com. After analyzing the contenders, we switch to analyzing the region in which the Online Travel Agency (OTA) is booming. We also explore the two types of tourism platforms which exist (Online, Offline) and also how it’s applied in the market from making reservations, translation services, direction guidance to audio guidance is covered in this report.
This study will help people track the strategies that these travel industries adopt and why it’s working. What are the different types of products that are being put forward by this industry? What does the future of online travel industry look like? What are the major regions that should be targeted by companies, and why?
Regional Analysis
The Online Travel Agency (OTA) Market was valued highly in US Dollars in the year 2018, and this number is estimated to grow between 2019 and 2024. The fastest developing countries, like India, will benefit the most of this boom in the travel industry. The population of Asia – Pacific countries like China and India will always be an asset. The potential for growth and success in these regions has no horizon. The success level can go up to an unpredictably high number.
The USA, being the most advanced country, will lay the framework for the global trend, which the rest of the world will follow. Hence, it shall always carry a lot of importance in this market.
Industry News
The next five years of Online Travel Agency (OTA) market looks illuminated. The revenues will significantly increase as the purchasing power of different countries will increase too. The revolutionized idea of the travel industry will officially enter the different societies. And the fundamental idea behind travel will come into prominence.
The study gives detailed information about the product consumption rate. Other aspects like product sales, price prototypes, revenue procured and profit margins are given a voice in this report. A forecast time-line of the market is provided that gives some essential details for those who wish to know more about the travel industry.
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Table Of Content:
1 Market Overview
2 Manufacturers Profiles
3 Global Sales, Revenue, Market Share and Competition by Manufacturer (2017-2018)
4 Global Market Analysis by Regions
5 North America by Country
6 Europe by Country
7 Asia-Pacific by Country
8 South America by Country
9 Middle East and Africa by Countries
10 Global Market Segment by Type
11 Global Market Segment by Application
12 Market Forecast (2019-2024)
13 Sales Channel, Distributors, Traders and Dealers
14 Research Findings and Conclusion
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