Online Beauty and Personal Care Market 2019-2023
Description: –
Online Beauty and Personal Care Products help to combat many skin and hair issues with regular usage. It has a wide spectrum of products that is available on online platforms that enhance skin quality, reduces wrinkles, dullness, aging issues, increases elasticity and firmness, and provides natural wellness benefits. The online retail outlets provide secured online payment, easy-to-navigate shopping with lots of options, and quick and easy delivery and return options because of which consumers are increasing at a rapid pace.
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Scope of the Report:-
The market for Online Beauty and Personal Care is progressing remarkably owing to rising digital and social media exposure and increasing penetration of smartphones. The leading brands’ effort to include organic and natural sources in the product is expected to amplify their revenue generation. The demand for unique fragrances and colored cosmetics is expected to increase in the time ahead. Better infrastructural setup of the e-commerce industry is also expected to make sure that the market for online beauty and personal care grows at an impressive rate.
Segmentation:
The global market for Online Beauty and Personal Care can be segmented into types, Personal Care, Color Cosmetics, Perfumes, and others. Personal Care Products such as moisturizer, hand soap, facial cleansing pads, lotion, makeup, body wash shaving cream, eyeliner, etc. Color Cosmetics comprises of a vast variety of products. It enhances the overall physical appearance, hides the flaws, and can enhance the healthier and refreshing look and make them look self-confident. Perfumes provide aroma and consist of fragrant essential oils, fixatives, and solvents that are used to give a specific scent.
Based on application, the global Online Beauty and Personal Care is segmented into Hair Care Products, Skin Care Products, Color Cosmetics Products, Fragrance Products, and others
Regional Analysis:
In terms of demographical challenges, North America and Europe’s Online Beauty and Personal Care’s market performance can bolster the growth with the higher consumption of the digital medium for online shopping. In the next few years, North America, South America, and Europe’s market could surpass the expected valuation by generating substantial revenues. With increasing expenditure capacity, North America and Europe can foster growth and maintain a significant growth rate in the coming years. Network marketing and mobile-commerce are one of the reasons for the huge growth of the Online Beauty and Personal Care market. Both regions will drive the market share.
Asia-Pacific (APAC), and the Middle East and Africa (MEA) market will show extensive growth because of increasing digitization. The Online Beauty and Personal Care market will witness astounding growth owing to the increase in online shopping.
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Industry News:
September 23, 2019, Perfect Corp is transforming the interactions among consumers, content creators, and beauty brands through AI and AR technologies. Perfect Corp announced a new global strategic partnership with the Alibaba Group. Both companies are identifying the increasing demand for online beauty shopping powered by beauty tech innovations. Perfect Corp has seamlessly integrated its technologically advanced YouCam Makeup AR virtual try-on technology into the online shopping experience. According to Mike Hu, GM of Tmall FMCG, Alibaba Group, the innovative technology will be the driving factor for the increase in sales. Technology is transforming lifestyles of young generations and is triggering market demand, especially in the beauty industry. The strategic partnership among Perfect Corp. and Alibaba Group has played as an industry game-changer by building a relationship between the global brands and consumers.
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