HTF MI added a new research study in its database with title ‘Online Advertising Market in India (2018-2023 ) Overview, Share, Scope, Revenue, Trends, Drivers, Challenges, Growth Forecast and Segmentation based on Industry-wise Advertising Spends (E-commerce, FMCG, Automotive, Retail, Media and Entertainment, Telecom, Consumer Durables, BFSI, Others)’ that includes detailed analysis, Competitive landscape, forecast and strategies. The study covers geographic analysis that includes regions like North America (United States, Canada & Mexico),Asia-Pacific (Japan, China, India, Australia etc),Europe (Germany, UK, France etc),Central & South America (Brazil, Argentina etc),Middle East & Africa (United Arab Emirates, Saudi Arabia, South Africa etc) and important players/vendors such as Adglobal360 India Private Limited, DDB Mudra Private Limited, Grey Worldwide (India) Private Limited, Interactive Avenues Marketing Solutions Private Limited,Komli Media India Private Limited, Madison Communications Private limited, McCann Erickson India Private Limited, Ozone Media Solutions Private Limited, Pinstorm Technologies Private Limited, SVG Media Private Limited. The report will help user gain market insights, future trends and growth prospects for forecast period of 2019-2024.
Request a sample report @ https://www.htfmarketreport.com/sample-report/2284068-online-advertising-market-in-india-1
The online advertising sector in India has been flourishing, lately, owing to the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. In India, the five types of content used in online advertising are – social media, search, display, video, and classifieds. As of 2017, majority of the online advertising activities were done through social media (~28%). The online advertising market in India is expected to expand at a compound annual growth rate (CAGR) of ~34.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2023. The proliferation of video content, transformation in payment mechanism, and voice-based interactions are expected to help in further growth of this market.
Industry-wise digital advertising segment insights:
Based on the amount spent by different market players operating in various industries in India, it is observed that all major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast moving consumer goods (FMCG), banking, financial services and insurance (BFSI), automotive, and retail have had similar share of investments on online advertising. This implies that the level of acceptance of the benefits of online advertising has been high across miscellaneous business sectors in India.
View Detailed Table of Content @ https://www.htfmarketreport.com/reports/2284068-online-advertising-market-in-india-1
Key growth drivers of the market:
o Government initiatives like ‘Digital India’, has led to an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media into a marketplace.
o In India, consumers mostly prefer videos and music in the entertainment category. Consumption of digital video has increased from ~48% in 2016 to ~55% in 2017, which implies a positive impact on spending on video advertisements.
Key deterrents to the growth of the market:
o Issues of internet connectivity and low broadband penetration are still prevalent in India, mainly in rural areas. Also, the digital video businesses in India face problems due to the high input costs, thus hampering the growth of online advertising in the country.
o In India, digital content is mostly delivered in English, and does not appeal to a considerable section of the society, which seeks vernacular content. This acts as a deterrent to the growth of digital media as an advertising platform in comparison to TV or radio.
o Adglobal360 India Private Limited
o DDB Mudra Private Limited
o Grey Worldwide (India) Private Limited
o Interactive Avenues Marketing Solutions Private Limited
o Komli Media India Private Limited
o Madison Communications Private limited
o McCann Erickson India Private Limited
o Ozone Media Solutions Private Limited
o Pinstorm Technologies Private Limited
o SVG Media Private Limited
With the given market data, we offer customizations according to specific needs. Write to us at email@example.com, or connect with us here.
Get customization & check discount for report @ https://www.htfmarketreport.com/request-discount/2284068-online-advertising-market-in-india-1
Extracts from TOC
1 Study Coverage
2. Executive Summary
Online Advertising Market Size (2014-2025) by Revenue, Production*, Growth rate
Analysis of Competitive Landscape – Insights on Market Development Scenario
3. Market Size by Manufacturers [Market Share, Global Rank etc]
4. Online Advertising Production, Consumption by Regions (2014-2025)
5. Market Size by Type
Online Advertising Revenue by Type
Online Advertising Volume by Type
Online Advertising Price by Type
6. Market Size by Application (2014-2025)
Online Advertising Breakdown Data by Revenue, Volume
7. Manufacturers Profiles
8. Value Chain and Sales Channels Analysis
Browse for Full Report at @: https://www.htfmarketreport.com/reports/2284068-online-advertising-market-in-india-1
Thanks for reading this article, you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.
Company Name: HTF Market Intelligence Consulting Private Limited
Contact Person: Craig Francis
Email: Send Email
Address:Unit No. 429, Parsonage Road
State: New Jersey
Country: United States