Market Definition:
Oats are necessary for a healthy diet because they are rich in fiber. Market Research Future (MRFR) has published a research report about the global oats market that estimates a decent rise for this market at a 5.3% CAGR (Compound Annual Growth Rate) between 2017 and 2023.
The global oats market has been segmented on the basis of application, distribution channel, form, and lastly, region. The application-based segmentation segments this market into bakery & confectionery, food ingredient, healthcare products, and personal care products. Among these segments, bakery & confectionery segment is holding the major share in the global market due to the high demand for healthy baked and confectionery products.
Market Scenario:
The primary factor driving the growth of the global oats market is the growing awareness about the health benefits of oats consumption. Other major factors benefitting the global oats market include increasing health consciousness, high demand for oats, rising oat production by food manufacturing brands, the popularity of oat cookies, biscuits, etc. and lastly, product promotions.
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Based on the distribution channel, the market has been segmented into store-based distribution and non-store based distribution. Store-based distribution channels have been further segmented into convenience stores, specialty retailers, supermarkets/hypermarkets, and others. E-Commerce stores/online retail stores are defined as non-store based distribution channels. The store-based segment holds the major market share. The form-based segmentation has segmented this market into bar, powder/flour, regular/flakes, and others. Because of the high consumption of oats, the regular/flakes oats segment holds a major share in the market as a breakfast cereal.
Key Players:
The Key Players In The Global Oats Market include Avena Foods Limited (Canada), Blue Lake Milling Pty Ltd (Australia), General Mills, Inc. (the USA), Grain Millers, Inc. (the USA), Morning Foods Ltd (UK), The Quaker Oats Company (USA), and Richardson International (Canada).
Latest Industry News
Nestlé Cereals has launched a new Oat Cheerios breakfast cereal range in the UK. 29 NOV 2018
The Quaker Oats Company is planning to launch a new oats-based drinks range. 9 NOV 2018
Famous for manufacturing and marketing plant-based and vegan dairy alternatives, the Swedish company Oatly AB is investing millions of dollars in order to construct a new processing plant in Millville, USA. 9 NOV 2018
A new patent has been published by General Mills, Inc. This patent involves a method and system for removing foreign, gluten-containing grains to establish gluten-free oats. 31 AUG 2018
Segmentation:
The regional segmentation of the global oats market segments the market into the following regional markets: North America, Europe, Asia Pacific, and rest of the world (RoW). The major worldwide importers of oats are China, France, India, Saudi Arabia, and the USA. North America commands the largest share in the global market. In this region, the market is rising due to high food subsidization, easy availability of food products, high agricultural production, and a health-conscious population. The most important country-specific markets in this region are the USA, Canada, and Mexico.
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Regional Analysis:
The Asia Pacific has prospects of emerging as the fastest growing market during the forecast period. In this region, awareness about health-conscious diet and lifestyle is increasing. That is why the market is rising. The vital country-specific markets in this region are Australia, China, India, and Japan, followed by the remaining countries of Asia Pacific. The RoW segment covers Argentina, Brazil, South Africa, and other countries.Europe is the second largest market due to the high density of population and the reasons same as North America. In this region, the significant country-specific markets are France, Germany, Italy, Spain, and the UK, followed by the remaining countries of Europe.
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