Oats Market Analysis | Size, Value Demand, Key Findings, Regional Analysis, Key Players Strategy and Future Prospects by Forecast to 2023

Oats Market Global Research Report by Form (Regular/Flakes and others), Application (Food Ingredient and Personal Care Products), Distribution Channel (Store Based (Supermarkets/Hypermarkets and others), and Non-Store Based (E-Commerce)) and Region

Market Insight

Global Oats Market is projected to grow at a CAGR of 5.3% over the forecast period. Oats are widely consumed as based on the high health benefits obtained from it. Diverse application of oats and growing healthy food products has a positive impact on oats market. High consumers’ inclination towards high fiber containing bakery has also spurred the demand for oats across the regions. Manufacturers’ key focus includes the enhancement of shelf-life of the product and to add various flavors to their products, which will further add to their profitability. Rising trend of ready-to-cook products is increasing the market demand for instant oats on the global level.

oat is an excellent source of fiber and is made out of oat grains, which is rolled, grounded or steel-cut. The nutritive value of the product is the major driver of this market. Increasing health consciousness and awareness about the health benefits of oats consumption are adding fuel to the growth of this market. Owing to the high demand for oats, manufacturers are focusing on development of various forms of oats to attract the consumers’ attention. The development of oats cookies is gaining poplularity based on surging demand for healthy bakery products. Product promotions also plays a vital role in increasing the sale of oats.

Rising demand for flavored oats is adding fuel to the growth of the oats market as a key ingredient for culinary purpose. Increasing consumers’ demand for functional foods and nutraceuticals across the globe is also projected to propel the growth of this market. Key players are found to follow the strategies of product improvisation to provide quality product and further regenerate high revenue by capturing the attention of mass population towards their product line.

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Key Players

This report includes a study of strategies such as mergers, acquisitions, and product launches by the major oats market players. It further includes product portfolios, developments of leading players, which includes

Some of the key players profiled in the Global Oats Market are The Quaker Oats Company (U.S.), Grain Millers, Inc. (U.S.), General Mills, Inc. (U.S.), Blue Lake Milling Pty Ltd (Australia), Avena Foods Limited (Canada), Morning Foods Ltd (U.K.), and Richardson International (Canada)

 The global oats market is segmented based on form, application, distribution channel, and region. Based on the form, regular/flakes oats are found to be holding a lion’s share. Amongst the various application, bakery & confectionery is evaluated to dominate the share followed by food ingredient-based application. Store based distribution channel of oats is projected to dominate the share based on one-stop convenience shopping experience of the consumers.

Key Findings

Consumption of powder/flour Oats will be growing at a higher rate during the forecast period owing to rising demand for oat flour for household baking purpose

Top exporters of oats include Canada, the U.K., Germany, the U.S. and Australia


Oats has been segmented on the basis of form, which comprises regular/flakes, powder/flour, bar, others. Regular/flakes oats holds a major share owning to high consumption of oats as breakfast cereal

Global Oats has been segmented on the basis of application, which includes food ingredient, bakery & confectionery, healthcare products, personal care products. Among these segments, bakery and confectionery segment dominates the global Oats Market based on high demand for healthy baked good and confectionery products

Oats has been segmented based on distribution channel, which comprises store based (supermarkets/hypermarkets, specialty retailers, convenience stores, others), and non-store based (e-commerce). Sale through store-based channels dominates the market due to convenient one-stop shopping experience of the consumers.

Regional Analysis

Global Oats Market is segmented into Europe, North America, Asia Pacific, and rest of the world (ROW). North America dominates the global market followed by Europe. In North America, the U.S. and Canada are considered to dominate the oats market share in the region. High production of oats in Canada is supported by developed trading channels and is projected to fuel up the market of oats in the country. However, based on rising consumer demand for cholesterol reducing food products based on increasing health consciousness, oats have gained popularity in various other regions. The U.S., China, Saudi Arabia, France and India are considered the major importers of oats.

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