Oat-Based Cereals Market Highlights
Growing health consciousness among consumers and increasing demand for convenience foods are projected to boost the growth of the global Oat-Based Cereals Market during the forecast period of 2019 to 2023.
In the global market there are numerous types of Oat-Based Cereals available for consumption. The demand for Oat-Based Cereals rely on factors such high nutrition and hunger satisfaction. Oats have high nutritive value which is required for the metabolism of human body. It acts as a rich source of dietary fiber, especially β-glucan, essential amino-acids, unsaturated fatty acids, vitamins, minerals, and antioxidants. Oat bran is the outer shell of the oat seeds and its demand is growing since it is a good source of B complex vitamins, protein, fat, minerals and β-glucan.
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Based on type, the global Oat-Based Cereals Market has been segmented into muesli/granola, flakes/bran, instant oats, and others. The flakes/bran segment is expected to dominate the global Oat-Based Cereals Market during the forecast period. Oat flakes are made by combining milled oats with sugar. Milled oat products have gained popularity since it enables easier utilization of vitamins and nutrients as compared to their non-milled counterparts. Apart from a meal full of nutrients, oat flakes act as a rich source of antioxidants and β-glucan. β-glucan helps in reducing total cholesterol level, blood sugar and aids digestion.
The global Oat-Based Cereals Market has been divided, by category, into organic and conventional. The conventional segment is expected to dominate the global Oat-Based Cereals Market during the forecast period. Oat crops are widely grown in the conventional form due to the ease in bulk production and offer the highest profit margin. Moreover, easy availability of conventionally grown cereal crops and its reasonable pricing are aiding to the global demand for conventional oats-based cereals. The organic segment is expected to grow at the fastest rate during the assessment period since demand for cereal crops grown in organic environment without the use of harmful chemical fertilizers or pesticides is growing among the health-conscious consumers as a safe alternative.
The packaging type segment in the global Oat-Based Cereals Market is further divided into cartons, pouches, and others. The cartons segment is expected to dominate the global market during the assessment period since cartons offer easy transportation and storage. Moreover, Oat-Based Cereals are highly fragile and brittle due to which cartons help in maintaining its product form. However, the pouches segment is expected to grow at the fastest pace during the forecast period. Pouches protect the cereals from moisture, thereby offering long shelf life as well as zip locks and caps offer easy storage after use.
Key Players
Some of the key players in the global Oat-Based Cereals Market are PepsiCo, Inc. (US), Post Consumer Brands, LLC (US), Kellogg Company (US), Nestlé S.A. (Switzerland), General Mills, Inc. (US), Hodgson Mill, Inc. (US), The Hain Celestial Group, Inc. (US), Back to Nature Foods Company, LLC (US), Weetabix Ltd (UK), and Topco Associates LLC (US).
Regional Analysis
The global Oat-Based Cereals Market has been segmented by North America, Europe, Asia-Pacific, and the rest of the world.
The Oat-Based Cereals Market in North America is expected to dominate during the forecast period Large number of young and working population of the region inclining towards convenience food for nutrition and growing number health concerns due to unhealthy snacking have resulted in the change of consumer preference towards healthy food. Moreover, preference for tasty and flavored food is also expected to fuel the regional market growth during the forecast period.
Asia-Pacific is expected to be the fastest growing region in the Oat-Based Cereals Market during the forecast period. Change in breakfast consumption patterns and increased consumer taste towards nutritional food are few of the primary factors expected to influence the regional market growth during the forecast period.
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Segmentation
The global Oat-Based Cereals Market has been segmented based on type, category, packaging type, distribution channel, and region.
By type, the global Oat-Based Cereals Market has been segregated into muesli/granola, flakes/bran, instant oats, and others.
The global Oat-Based Cereals Market has been classified as category, into organic and conventional.
Based on packaging type, the global Oat-Based Cereals Market is segmented into cartons, pouches, and others.
Based on distribution channel, the global Oat-Based Cereals Market has been divided into store based and non-store based. The store-based segment has been further segregated into hypermarkets and supermarkets, convenience stores, and others.
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