North America Confectionery Market Surge: USA’s $28.2 Billion Boom in 2023

North America Confectionery Market Surge: USA's $28.2 Billion Boom in 2023
North America Confectionery Market 2024-2032
The expansion of North America’s confectionery market is propelled by the rising demand for sugary treats like gums, jellies, chocolates, and snack bars. This trend is largely due to the diverse range of flavors, shapes, and sizes available in these products.

The latest research from Expert Market Research, titled ‘North America Confectionery Market Share, Size, Analysis and Forecast 2024-2032′, offers a comprehensive review of the confectionery market in North America. This report evaluates the market through various segments, including types of confectioneries and key regional markets within North America.


This study tracks current industry trends and their influence on the overall market. It also examines the dynamics of the market, focusing on crucial demand and price indicators. Additionally, the report provides an analysis of the market utilizing both SWOT analysis and Porter’s Five Forces models to give a detailed perspective on the market’s structure and competitive landscape.


The key highlights of the report include:


Market Overview (2018-2032)


  • Forecast CAGR (2024-2032): 1.9% (United States Confectionery Market)


North America Confectionery Market Share


The North America confectionery market is a dynamic and significant sector within the global confectionery industry. Characterized by a diverse range of products, including chocolates, candies, gums, and snack bars, this market enjoys a substantial share due to its large consumer base with varied preferences.


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The United States, being a key player, dominates the market in terms of both production and consumption, followed closely by Canada. Market share is influenced by factors like innovative product launches, growing consumer interest in premium and artisanal confectioneries, and a steady demand for traditional sweets.


The rise in health-conscious consumers is also steering the market towards sugar-free and organic options, further diversifying the market share within this region. The integration of online retail and e-commerce platforms has expanded market reach, making confectionery products more accessible to a wider audience, thereby enhancing market penetration and share in North America.


The North American confectionery market is experiencing growth, primarily fueled by the rising popularity of sugar-rich treats such as gums, jellies, chocolates, and snack bars, among others. This trend is largely due to the wide array of available flavors, shapes, and sizes of these confectionery items.


Looking ahead, the market is expected to see further growth, spurred by an increasing demand for confectioneries during special occasions and festivals like Christmas and Easter, which typically boost confectionery sales. Additionally, the robust presence and strategic expansion efforts of leading market players in the United States are anticipated to be key drivers in propelling the market forward in the upcoming years.


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Defining North America’s Confectionery Sector and Key Categories


Confectionery items are snack products characterized by their high sugar and carbohydrate content. These treats are crafted to delight consumers’ taste buds, often being associated with enjoyment and indulgence. Typically consumed during special events or festive occasions, confectionery products also feature a variety of food colorings and innovative flavors, adding to their appeal.


On the basis of type, the market can be segmented into:


  • Chocolate


  • White


  • Milk


  • Dark


  • Non-Chocolate


  • Gums & Mints


The major countries in the North America confectionery market include:


  • United States of America


  • Canada


Trends in the Confectionery Market of North America


Market trends indicate significant business prospects in the United States and Canada, bolstered by government backing. This support is nurturing advancements in product innovation and research and development, focused on crafting superior confectionery items featuring unique flavors and ingredients. Additionally, the rise of vegan confectionery options, particularly those with reduced sugar and gluten-free attributes, is expected to fuel market growth shortly. Furthermore, the swift growth of the e-commerce sector in this region is set to enhance the accessibility and appeal of confectionery products to a broader audience, including new potential customers.


North America Confectionery Market Growth


The North America Confectionery Market is experiencing robust growth, driven by diverse consumer preferences and innovative product offerings. Key factors fueling this expansion include the rising popularity of premium and artisanal confectioneries, a growing inclination towards health-conscious choices like organic and sugar-free options, and the increased demand for unique and exotic flavors. The United States, as a major market contributor, continues to set trends with its wide variety of confectionery products, while Canada’s market is also showing considerable growth. Additionally, the integration of e-commerce and digital marketing strategies has broadened the reach of confectionery products, making them more accessible to a wider audience and thus contributing to the overall growth of the confectionery market in North America.


North America Confectionery Market Forecast


The forecast for the North America Confectionery Market points towards continued growth and evolution. This expansion is anticipated to be driven by several key factors, including ongoing innovation in flavors and product formats, a greater emphasis on health-conscious and ethical options like organic, sugar-free, and vegan confectioneries, and the impact of evolving consumer preferences. The United States is expected to maintain its dominance in the market, with ongoing product development and marketing strategies tailored to diverse consumer groups.


Additionally, the market is likely to see a boost from the growing influence of e-commerce and digital marketing, making confectionery products more accessible to a broader audience. The Canadian market is also projected to show significant growth, contributing to the overall expansion of the sector in North America. Furthermore, seasonal and festive sales, along with the introduction of innovative and niche products, are expected to play a crucial role in driving market dynamics during the forecast period.


Key Market Players


The major players in the market are:


  • The Hershey Company


  • Nestle S.A (Nestle USA)


  • Mars Inc.


  • Ferrero SpA


  • Mondelez International, Inc.


  • Chocoladefabriken Lindt & Sprüngli AG


The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.


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