Non-Thermal Pasteurization Market size in 2019 is estimated to be $1,230 million, growing at a CAGR of 18.6% during the forecast period 2020-2025. Non-thermal pasteurization, also known as cold pasteurization is a food preparation technology which incorporates sustainable and efficient processes for converting raw food items into products suitable for humans. Increasing consumption of convenience and processed foods and technological advancement are the major factors driving the growth of the market.
Non-Thermal Pasteurization Market Segment Analysis – By Application
Based on the Application, Non-Thermal Pasteurization Market is segmented into Food, Beverages, Pharmaceuticals, Cosmetics. The Beverages segment is forecast to be the fastest-growing segment and is projected to grow at a CAGR of 19.5% during the forecast period 2020-2025. Non-thermal processes such as PEF and HPP are increasingly preferred in the beverage industry, as they effectively increase the shelf life of beverages and prevent microbial development are contributing to the growth of this segment.
Moreover, in 2019, the Food segment accounts for major share by application owing to the high consumption of processed and convenience food globally.
Non-Thermal Pasteurization Market Segment Analysis – By Techniques
Based on the Techniques, Non-Thermal Pasteurization Market is segmented into HPP (High-Pressure Processing), PEF (Pulse Electric Field), MVH (Microwave Volumetric Heating), Irradiation, Ultrasonic. The HPP segment is estimated to hold a major share in 2019 owing to its ability to preserve the food for a longer duration.
The PEF (Pulse Electric Field) segment is projected to be the fastest-growing in the Non-Thermal Pasteurization Market. This technology preserves the freshness of food products as well as aids in extending their shelf life. It also accommodates consumer demand for natural, fresh, and minimally processed foods, as no preservatives or additives are added to products that are contributing to the growth of this segment.
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Non-Thermal Pasteurization Market Segment Analysis – By Geography
North America dominated the Market share accounting for 40% of the market in 2019. This is mainly owing to the high consumption of processed and convenience food and rapid economic growth and advancement in technology.
However, the Asia Pacific region is projected to be the fastest-growing during the forecast period 2020-2025. This is owing to changing the busy lifestyle of consumers and rising health awareness which increases the Non-Thermal Pasteurization market.
Non-Thermal Pasteurization Market Drivers
Increasing Consumption of Convenience and Processed Food
Increasing consumption of convenience and processed food and increasing use of snacks such as ready-to-eat, frozen, and packaged foods is a significant factor driving the market growth of this segment. Moreover, increasing health concerns among consumers are increasing the market growth of non-thermal pasteurization.
Technological advancements in the food & beverage industry is a significant factor driving the growth of the market. Moreover, increasing consciousness for food safety with rising demand for processed food containing active ingredients has increased the R&D for newer technology to achieve these benefits.
Non-Thermal Pasteurization Market Challenges
High capital cost affects products prices is challenging its market growth during the forecast period 2020-2025. Also, the high-cost burden for players to adopt newer technology has further challenged the market.
Non-Thermal Pasteurization Industry Outlook
Product launches, Merger & Acquisitions, joint ventures and R&D activities are key strategies adopted by players in the Non-Thermal Pasteurization Market. Non-Thermal Pasteurization top 10 companies are Bosch, Emerson, Buhler, Hiperbaric Espana, Avure Technologies, Chic Freshertech, Elea Technology, Pulsemaster, Nordion, GrayStar, Dukane, Symbios Technologies, CHIC Foods Co. Ltd., and Avure Technologies.
On October 2017, Avure Technologies launched a scalable HPP machine-AV-M which has featured with easy upgradation from 20M to 30M to 40M and increases the capacity up to 180%.
On January 2018, Bosch launched an innovative ultrasonic cutting technology for better packaging of food products. This new technology exposes the products to less stress and pressure, maintaining their quality.
In 2019, North America dominates the Non-Thermal Pasteurization Market owing to high consumption of processed and convenience food and rapid economic growth and advancement in technology.
Increasing consumption of convenience and processed foods and technological advancement is driving the market growth of non-thermal pasteurization.
Detailed analysis of the Strength, Weaknesses, and opportunities of the prominent players operating in the market will be provided in the Non-Thermal Pasteurization Market report.
High capital cost affects products prices, challenging the growth of the market.
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