New Specialty Coffee Brand ‘Happi’ Launches with a Mission to Make Fresh-Roasted Coffee More Joyful and Intentional

BROOKLYN, N.Y. – August 14, 2025 – A feel-good specialty coffee brand is helping people slow down, sip better, and reconnect with the simple joy of a truly fresh-roasted cup.

Meet Happi Coffee — a new roasted-to-order coffee brand that ships fresh nationwide and is built around one simple idea: coffee should taste good, feel good, and come from people who care.

Launched in July, Happi was born from a passion project and a pivotal trip to a coffee farm in Guatemala. The experience sparked a realization about how disconnected most of us are from the people, places, and work behind our daily coffee. Happi was created to bridge that gap—with small-batch roasts, responsibly sourced beans, and a focus on flavor and simplicity over hype.

“Standing on that farm in Guatemala, I realized how disconnected we’ve become from the people and places behind our daily cup,” says Randy Ayala, founder of Happi Coffee. “Happi is my way of bridging that gap—of bringing freshness and intention back to something we do every single day.”

What Makes Happi Different?

  • Roasted to Order, Shipped Fresh: Every bag is roasted in small batches and sealed immediately to preserve flavor and aroma.
  • Responsibly Sourced: Happi partners with roasters who maintain long-term, transparent relationships with growers.
  • Simple and Feel-Good: No ego. No overcomplication. Just really good coffee designed to fit your daily ritual.

From bright and citrusy to smooth and bold, Happi’s curated lineup includes both blends and single origin offerings — available in whole bean or ground. Highlights include:

  • Happi Bright – a citrus-forward light roast
  • Happi Smooth – a mellow, medium roast made for everyday sipping
  • Happi Bold – a dark, full-bodied blend for bold coffee lovers
  • Happi Guatemala – a vibrant single origin with notes of fruit and cocoa

All coffees can be ordered online at www.thehappicoffee.com, roasted to order and shipped fresh across the U.S.

More Than Just Coffee

Happi isn’t about fancy gear or snobbery—it’s about making your daily ritual feel a little more intentional. Whether it’s the first sip of a quiet morning or a five-minute afternoon pause, Happi is made for the small, joyful moments that matter most.

Follow the journey on Instagram, TikTok, Facebook, and YouTube: @thehappicoffee

About Happi Coffee

Founded in 2025, Happi Coffee is a specialty coffee brand built on freshness, simplicity, and intention. Inspired by a visit to a Guatemalan coffee farm, Happi is committed to reconnecting people with the care behind their coffee. Roasted in small batches and shipped fresh, Happi offers responsibly sourced blends and single origins that make your day just a little more… Happi.

Media Contact
Company Name: Happi Coffee
Contact Person: Randy Ayala, Founder
Email: Send Email
Country: United States
Website: www.thehappicoffee.com