Miami, FL, USA – It seems that today everything is about innovation. Probably it is, but focusing only on how to innovate without understanding what it means, is a recipe for failure.
Everyone knows that innovation is vital to an organization’s ongoing health. Indeed, the creation of new products, services, processes, and profit models fuels the growth not just of companies but of national and global economies too.
According to the Digital Marketing Expert, Neron Meiler: “Innovation is not all about technology, or about generating more money with fewer resources. It is neither art nor creativity. We need to move past the myths associated with innovation and understand it in its essence to be able to use it and apply it. Innovation is a capability. But more than that, being innovative is to have a vision and be able to find a process that when put in practice, will sustain a company’s profitable growth in a unique way.”
For the past 30 years, innovation in the digital arena has been going straightforward. But mainly focus on applying technology to everything. The pandemic in 2020 accelerated everything and now the rules of the game are a bit different.
The world’s Best Innovators are not just the hot companies of the moment. On the contrary, they are often growing in traditional businesses. Best Innovators are often companies under the pressure of disappearing. The bigger the thread the bigger the need to innovate. Sometimes they face a threat of commoditization to a core product, or they might be contending with new entrants or an upstart technology.
“Humans are smart-ly lazy. So we make tools to make our life easier. That is not necessarily bad, it leads us to innovation, and although we can argue that we are not smarter or happier now than we used to be 1000 years ago; we are moving toward a great understanding of the human mind and the universe. We are learning by experiencing and disregarding every aspect of our life and not moving in a straight line to progress. That is probably inefficient but that is how humans have done it so far. Some people think we are heading to a Recourse Based Economy, where automation will eliminate labor, money will become obsolete, and the daily aim of life is to enjoy one’s fulfillment in hobby’s and studying to help enhance human life and restoration of the planet. We are far from that, but we need to start thinking about how we would like our lives to be in 20 or 40 years. We still need money and use innovation to generate it fast. The year 2020 and 2021 are accelerating innovations, some of them in the form of real products we use every day such as video conferencing, cloud software, new social media such as TikTok or Clubhouse. I’m more impressed with the innovations related to rethinking the established process we aalready have to create disruptive new ideas.
For example in the area of digital marketing, we now have moved away from the traditional product-based advertising and we are now using new tools such as Inbound Marketing, Neuromarketing, Story Telling, Social Media, Viral Content, Simple Ecommerce Solutions, SEO Search Engine Optimization, Growth Hacking, Automation E-commerce and many more yet to come.
The digital revolution not only affected products and the process we use to create them, but digital disruption has also already happened, wreaking on well-established organizations’ business models as well as changing entire industries. You either innovate, or your business is destined to disappear. Technology is changing everything, including your traditional way of conducting business. As we enter this new era of innovation, the collaboration will become a key competitive attribute. It will no longer be enough to be agile and disrupt, we will have to discover and build,” says Neron Meiler.
For more information, visit: http://screenmediagroup.com/
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