Natural Detergent Alcohols Market size is forecast to reach $9.5 billion by 2026, after growing at a CAGR of 6% during 2021-2026 forecast period, owing to widely use for surface cleaning, lubricant, and household detergent. Natural detergent alcohols are also known as fatty alcohols that are obtained from synthetic alcohol or a number of oils & fats including palm kernel oil, coconut oil, sesame oil, and easy availability of raw materials for detergent alcohols, which is boosting the natural detergent alcohols market. Natural detergents alcohols are household products, used to wash clothes and clean hard surfaces. Apart from this, fatty alcohols are primarily employed in waste water treatment chemicals, plasticizers, flavors and fragrances, and metal working fluids.
Due to the COVID-19 outbreak, there is increased awareness regarding the use of home care and personal care products. The demand for soaps, hand sanitizers, and other personal care products is increasing as a precautionary measure against the spread of COVID-19.
Natural Detergent Alcohols Market Segment Analysis – By Grade
Based on grade, glycerin segment acquired a significant share in the natural detergent alcohols market because glycerin exists as a liquid, highly soluble as wastewater treatment chemical and extremely weak acidic compound, which has been detected in most bio fluids, sweat, feces, and blood. The solubility of glycerin is one of the most valuable compounding ingredients for personal care, soaps & detergents, food & beverages, drugs, cosmetics, tobacco, and lubrication. Glycerin is used as a sweetener in syrups, an excipient in eyewash solutions, ear drops as expectorants in gel capsules, and congestion in the pharmaceutical industry. Glycerin used as a moisturizer on the skin and can be applied intravenously to reduce pressure inside the brain. A glycerin content of about 3% keeps tobacco moist & soft to prevent breaking & crumbling during processing, and to ensure freshness in packaged cigarettes & other products. Glycerin is stable to atmospheric oxidation under ordinary conditions; hence increased demand for glycerin also increases the market of fatty alcohols.
Natural Detergent Alcohols Market Segment Analysis – By Sources
Natural detergent alcohols market is obtained through resources such as oils & fats of plant or animal, while synthetically, they are derived from petrochemical derivatives. Natural detergent alcohols are mainly used as raw materials for the manufacturing of surfactants and detergents, which are used in household and industrial cleaning applications. They are colorless oily liquids substances. Due to their amphipathic nature detergent alcohols, act as non-ionic surfactants and are widely used in cleaning products. These alcohols can be used as emulsifiers, emollients, and thickeners. They find broad application in personal care, pharmaceutical, plasticizer, wastewater treatment chemicals, industrial and domestic cleaning among others. The source of alcohols (natural fats and oils or synthetic alcohol) affects the length of their chain. Conventional and important commercial alcohols include oleyl alcohol, stearyl alcohol, and lauryl alcohol.
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Natural Detergent Alcohols Market Segment Analysis – By Application
The domestic & industrial segment dominated the natural detergent alcohols market in 2020 and is growing at a CAGR of 6% during this forecast period due to their increasing use as non-ionic surfactants in detergents. According to Federation of Indian Chambers of Commerce & Industry (FICCI), soaps & detergents accounted for 8% each of total domestic consumption. With increasing investment in commercial as well as residential sector, the growth of natural detergent alcohols market is set to propel. Increasing in environmental and health concerns use of natural based detergent alcohols fuel the market growth. A natural detergent alcohol is also used as a raw material in the manufacture of surfactants for washing & fiber cleaning products and synthetic alcohols used as industrial cleaning agent.
Natural Detergent Alcohols Market Segment Analysis – By Geography
The market of natural detergent alcohols market is anticipated to be dominated by Asia-Pacific region in 2020 with 45%, due to growing population and rising adoption of natural detergent alcohols for industrial product. Natural detergent alcohols market is boosting personal hygiene awareness in the region. Increasing demand of washing machine will foster detergents demand and will enhance alcohols industry size. India and China are the key countries with a huge demand for natural detergent alcohols. According Indian Brand Equity Foundation (IBEF), the market size of washing machine is around 5 million units, which reached at 10% – 12% in FY18 and exceed to grow at a CAGR of 11% by 2022. In India, Unilever’s laundry detergents consumer favorites are including brands, such as surf excel brand, love & care, and sunlight detergents. China is also becoming a large market of cosmetics and skin care products. Continuous growth in population is another factor fueling the demand for personal care products, soaps, and detergents in the country. Featuring lubricating properties, natural detergent alcohols used in the manufacture of cleansers, laundry detergents, and disinfectants.
In 2020, due to Covid-19 pandemic the prices of synthetic alcohols (mainly olefins) and natural feedstock (primarily palm kernel oil) have dropped across the globe. Due to this outbreak in the supply chain and lockdown condition in many Asian countries, such as India & China, there is a drop in the production of palm oil, which is very hinder for the natural detergent alcohols market.
Natural Detergent Alcohols Market Drivers
Rising Demand from Skin Care Products
Nowadays consumers are heavily choosing natural skin care products; this may help growth of natural detergent alcohols market. Many of the natural products are made from vegetables, fruits, roots etc that are natural ingredient and keeps skin bland. Natural detergent alcohols help to maintain pH level of the skin. The personal care products industry has grown extremely from a smaller base as they used synthetic alcohols for hair shampoo. Research, Innovation & development in cosmetic products with more attractive and stylish form drive the natural detergent alcohols or fatty alcohols.
Rising Demand of Natural oils
Cosmetic oils like almond oil, coconut oil and essential oil have various properties such as antimicrobial, skin moisturizing and anti-inflammatory, which is anticipated to fuel the market growth. Increasing demand for hair products containing beauty oils, such as argon oil, which help cure problems like dandruff, dry scalp, is expected to drive the market further. Cosmetic oils are used in hair and skincare products in the form of hair, facial oils and elixir oils and as the major ingredient in the lipsticks, lip balms, moisturizers, and serums. Rising consumer expectations about the ingredients is used in cosmetics tends to create stronger growth in the markets for natural and organic cosmetics, which can be seen over the next few years. Other than this, rising skin problems due to pollution, hormonal imbalances, genetic disorder so on, are also expected to drive the demand further. Increasing demand from the facial oil industry is also expected to increase the market growth over the upcoming years.
Natural Detergent Alcohols Market Challenges
Fluctuating Raw Material Prices
The leading raw materials used for manufacturing natural detergent alcohols are palm oil, palm kernel oil, and rapeseed oil, among other. Fluctuating prices of raw materials directly affect the final prices of natural detergent alcohols, acting as a major restraint for market growth. Oil & fats are used in detergents as an important raw material, so their price fluctuations can hamper the market growth of fatty alcohols. The price fluctuation can be attributed to the easy availability of raw materials and overstocking of the same by countries with larger raw material producers resulting in supply and demand gap.
Natural Detergent Alcohols Market Landscape
Technology launches, acquisitions and R&D activities are key strategies adopted by players in the natural detergent alcohols market. Major players in the natural detergent alcohols market top 10 companies are Sasol Limited, Kao Corporation, Kuala Lumpur Ecogreen Oleochemicals, Musim Mas Holdings, Royal Dutch Shell plc, VVF L.L.C., Kepong Berhad (KLK), Procter & Gamble, Emery Olechemicals, Wilmar International Ltd, and among others.
In January, 2020, Indorama Ventures Public Company Limited acquired Huntsman’s chemical intermediate and surfactants businesses, to significantly widening its US footprint into higher margin integrated oxides and derivatives and specialty chemicals segments.
In June 2019, Sasol started a new alkylation plant in Nanjing, Jiangsu Province, China. The new production unit is expected to revolutionize and expand the company’s current alkylation capacity, R&D facility, and technical support capability in Nanjing. This expansion is expected to help the company strengthen its position in China and meet the country’s growing demand for specialty chemicals. The project is expected to either use branched or linear alcohols to meet customer requirements in applications such as detergent, metalworking & lubrication, personal care, and others.
In May 2019, Kao Corporation completed a joint venture with Apical Group, one of the largest exporters of palm oil in Indonesia. A new factory, PT Apical Kao Chemical, will increase the production capacity of oleo chemicals and strengthen its supply chain in Southeast Asia. This development will help the company in strengthening its position in the Asia-Pacific region.
The Asia-Pacific region is expected to dominate the market for natural detergent alcohols market during the forecast period.
There is increasing demand of household, personal care, and cosmetics detergents in developing countries, such as India and China.
Increasing demand of hygiene product is expected to drive personal care industry growth & in turn, growth in naturally and synthetic alcohols like petrochemicals derived natural detergent alcohols market.
The growing necessity of oils & fats is likely to aid in the market growth of fatty alcohols.
Natural detergent alcohols are primarily employed in detergents and soaps, personal care and cosmetics, plasticizers, flavors and fragrances, wastewater treatment chemicals, and metal working fluids.
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