Global Natural Deodorants and Perfumes Market size is projected to reach approximately USD 19.7 billion by 2025, at a CAGR of 8.4% over the forecast period. It is majorly driven by awareness of harmful ingredients present in fragrances and perfumes produced synthetically. Increasing demand for organic personal care products and the inclination towards said products by millennials and Gen Z demographics can boost market revenues.
Natural deodorants and perfumes are devoid of synthetic ingredients and uses naturally sourced ingredients. Preference of these solutions by the public is likely to drive its demand. The report on the global natural deodorants and perfumes market by Market Research Future highlights several pertinent growth factors and challenges for the period of 2019 to 2025 (forecast period). The effect of the COVID-19 pandemic on production and sales of perfumes and deodorants have been taken into consideration.
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The popularity of these products coupled with large disposable income levels of customers can fuel the market growth. Distribution agreements of organic and natural perfume manufacturers with retail stores and online marketplaces can widen its scope tremendously. Prevalence of skin conditions and marketing strategies catering to new demographics can work favorably for the market. But exorbitant prices of these products can lead to hesitant customers and hamper market growth.
Unilever plc, LURK, LLC, ONE SEED, Ursa Major, Kopari Beauty, The Procter & Gamble Company, The Crystal, IME Natural Perfumes, Phlur, Inc., Soapwalla, Skylar Body, Inc., Vapour Beauty, LLC, A La Maison de Provence, CORPUS, and Kosé Corporation are key players of the Global Natural Deodorants and Perfumes Market.
The global natural deodorants and perfumes market is segmented by product type, end user, and distribution channel.
By product type, it is segmented into roll-ons, sticks, sprays, and others. Sprays accounted for the largest market share in 2020 and will occupy a major share of the market till 2025 owing to its easy application.
By end-user, it targets demographics of unisex, men, and women. Women can lead in the global natural deodorants and perfumes market owing to a large proportion of women joining the workforce. Rise in spending on natural fragrances and scents can work favorably for the market.
By distribution channel, it is segmented into store-based and non-store based.
North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW) are key regions considered in the global natural deodorants and perfumes market.
North America dominated the global Natural Deodorants and Perfumes Market in 2020 as increasing number of consumers in the region are inclined toward products with natural claims. The US remains the major market for natural deodorants and perfumes in North America. In 2020, products with natural claims accounted for almost 3.4% of the US personal care market. Demand for products devoid of petrochemicals and parabens can work in favor of the market. This share is expected to increase rapidly during the forecast period due to constant product innovations by several key players. One of the biggest takeaways is the sale of deodorants with the exclusion of aluminum. The COVID-19 pandemic has hurt the demand growth of deodorants which had a steady growth till March 2019.
APAC is a new revenue pocket for the global natural deodorants and perfumes market. This can be attributed to large demand for scents and fragrances by the population in China and Japan. Deodorants with natural ingredients are gaining traction especially in Australia with retailers offering various options. Its shift to mainstream audience will help sales but can take a dive as consumers purchase these products based on price.
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