According to a report available on Radiant Insights, Inc.; the Nail Care Market is expected to expand steadily by 2025.
Increasing demand for nail polish among the women folk, especially in younger generation can propel the market over the forecast period (2018 to 2022). In addition, growing awareness about new beauty trends and brands coupled with frequent visits to salon or nail art studios due to increasing disposable income is also expected to support the market growth.
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Demand for non-toxic, organic and natural nail care products have increased in recent years. Technological developments and introduction of effective and easy to use nail protective products are also supporting the market growth. The manufacturers are increasingly using organic and food-based ingredients to make nail protection products. For instance, earlier, Orly launched a limited-edition nail polish together with MuslimGirl.Com. The product is made using halal-certified constituents such as provitamin B5 and argan oil. The products are water permeable, which can be suitable for Muslim customers, which include one clear top coat and five original colors. The product is made with a breathable technology, which lets the water to permeate through the polish. Thus, water will be able to reach the nail bed.
Moreover, the gel nail polish is also being popular among the consumers as it last for longer duration without breaking nails. Furthermore, sweet almond oil is also being increasingly used in several cosmetics as it helps to keep skin as well as nails hydrated and provides protection against UV rays. This oil can be also used to massage nails to improve thickness and strength of nails.
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Though, the side effects of the chemicals used in the market is expected to challenge the market growt. For instance, the chemical called camphor used in nail product may cause dizziness, nausea, and headaches if inhaled. Worldwide nailcare market can be segmented on the basis of product, end user/application, and region.Based on product, the market can be bifurcated into primarily split into, organic solvent-based nail polish, and water-based nail polish.As per end user/application, the market can be split into nail art institutions, individuals, and others.Geographically, the market can be divided into North America, Europe, China, Japan, Southeast Asia, and India.
North America is expected to show lucrative gains over the forecast period due to presence of established players and frequent launch of new products in this region. The U.S. is the major contributor in this region followed by brazil.
Europe is one of the most attractive destinations due to existence of fashion capitals including Paris, Milan, and London. Rapid expansion of companies in this region is expected to support the market growth in this region. Southeast Asia and emerging Asian countries such as India and China are likely to show high growth in the coming years. Increasing demand for gel nail polish and bright color nail polish are supporting the growth in this region. Increasing manicure and pedicure services are also likely to increase the demand for these products in these countries, especially in China.
Prominent companies operating in the market include Nails Inc.; Sally Hansen; Bobbi Brown; China Glaze; and Butter London.
The market comprises numerous regional as well as international players. Manufacturers are extensively using new formulations in order to develop innovative products. The product differentiation can be mainly based on ingredient and color shades being used for manufacturing products.
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