MyRegistry Launches New Secret Santa Platform Just in Time for the Holidays

FORT LEE, N.J. – November 1, 2023 –, the world’s leading universal gift registry that lets users add gifts from any store in the world, is thrilled to announce the launch of its new product to make holiday gifting better: Secret Santa. This innovative platform is set to transform the traditional holiday gift exchange, ensuring that every participant receives a gift they truly desire.

Secret Santa gift exchanges have been a long-standing holiday tradition, but not without their challenges. A 2021 survey commissioned by Slickdeals and conducted by OnePoll revealed that 79 percent of the 2,000 Americans surveyed expressed dissatisfaction with the Secret Santa process, primarily due to the uncertainty of what to gift.’s Secret Santa addresses this issue head-on with the inclusion of Gift Lists, an aggregation of holiday wishes, as part of the overall Secret Santa experience, a feature that guarantees participants receive gifts that align with their preferences. No more unwanted gifts, no more stress over not knowing what to buy!

The process is simple and user-friendly. An administrator creates a Secret Santa group and invites participants to join the platform and curate their individual Gift Lists. Once all participants have joined, the administrator initiates a random, digital drawing to pair participants for the gift exchange. Participants can then access recipients’ Secret Santa Gift List, select a gift and make a purchase, all within the platform. This seamless process transforms Secret Santa from a dreaded holiday chore to an eagerly anticipated event, showcasing how thoughtful innovation can have a big impact on everyone.

“ has always been about making gifting better and more meaningful for everyone involved,” explained Nancy Lee, President at “With the introduction of Secret Santa, we are excited to bring joy and satisfaction back to holiday gift exchanges, ensuring that everyone walks away with a gift they truly want.”

About is the largest universal Gift Registry and Gift List software provider that allows consumers to create one centralized registry or Gift List for any gifting moment, from milestone events like weddings and baby showers to birthdays, holidays and housewarming occasions. We make it easy for friends and family to get you the gifts you really want while saving retailers the hassle of dealing with returns with our easy to implement technology for both consumers and retailers. – All stores, One registry.®

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