The MVNO Market size is projected to grow from USD 64.0 billion in 2019 to USD 89.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 6.8% during the forecast period. The major factors driving the growth of the MVNO market include provision of demographic-related customer services and profit maximization opportunity for both MNOs AND MVNOs.
By Operational Model, the Full MVNO segment to lead the MVNO market during the forecast period
The full MVNO operational model is the most advanced MVNO operational model and involves MVNOs owning core network elements, giving it complete freedom and independence to be like an MNO. The only aspect it will utilize from MNOs is its radio spectrum. In this model, the MVNOs will set up their Home Location Register (HLR)and other core network elements. It also needs to negotiate its own interconnect agreements with all other operators globally. The full MVNO model gives full call control and complete service development flexibility and has the added benefit of enabling MVNOs to collect all inbound Mobile Terminating Revenue (MTR), which is retained by the MNOs when they support the MVNO models described above and shared on a negotiated basis. This benefit is diminishing over time as MTR rates are falling globally.
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By Organization Size, the large enterprise segment to lead the MVNO market during the forecast period
Large enterprises have various departments for performing different business functions. These business functions need to coordinate with each other, both within as well as outside organizations, for operational efficiency. They prefer MVNOs who provide a definitive Return on Investment (ROI). The spending capacity of large enterprises increases the adoption of innovative MVNOs in this enterprise, and the trend is expected to continue during the forecast period. Large companies are incorporating MVNO into their enterprise operations exclusively in secure cloud environments, which naturally make the service more scalable and faster to deploy, and less CAPEX-intensive to manage. This is also making the MVNO model more viable for medium and large enterprises.
Major MVNO vendors include Virgin Media Business (UK), DataXoom(US), Lebara(UK), KDDI(Japan), Asahi Net(Japan), Virgin Mobile USA(US), TracFone Wireless(US), Boost Mobile(Australia), Lycamobile(UK), Tesco Mobile(UK), PosteMobile(Italy), Airvoice Wireless(US), Asda Mobile(UK), Giffgaff(UK), Kajeet(US), Voiceworks(Netherlands), Ting(US), Red Pocket Mobile(US) and Consumer Cellular(US). These market players have adopted various growth strategies, such as partnerships, agreements, and collaborations, and new product launches to expand their presence in the MVNO market. Partnerships and collaborations have been the most adopted strategies by major players from 2018 to 2019, which helped companies innovate their offerings and broaden their customer base.
Virgin Media Business (UK) is one of the leading vendors in the MVNO market. Currently, Virgin Media Business is working toward enhancing its market share and presence with the help of inorganic and organic growth strategies, such as partnerships and new service launch respectively. For instance, in May 2019, VMB partnered with the London Grid for Learning (LGF), a not-for-profit organization, to improve connectivity for thousands of schools. This partnership would benefit more than 1.2 million school children by providing digital classrooms and speedier internet connection. In November 2018, VMB launched new Software-Defined-Wide Area Network (SD-WAN) services for its enterprise customers. These services would help enterprise customers in obtaining more accurate real-time insights, analytics, and network traffic visibility.
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DataXoom (US) is another leading MVNO service provider across the globe. The company operates as an MVNO and uses AT&T, Verizon Wireless, and Sprint networks in the US. It provides mobile broadband network connectivity for tablets and mobile hotspots, which are used by SMEs. The company is focusing on both organic and inorganic growth strategies to improve the MVNO market. For instance, in July 2019, DataXoom rolled out new Application Programming Interface (API) updates for its enterprise customers. These updates would help the enterprise customers easily integrate DataXoom devices with their Customer Relationship Management (CRM) platforms, such as ServiceNow, Salesforce.com, Microsoft, and Oracle. In December 2018, DataXoom partnered with Cradlepoint’s channel partner program to launch a single and dual Subscriber Identification Module (SIM) and multi-carrier rate plans for its enterprise customers. In December 2018, DataXoom partnered with Peplink, a provider of wired and wireless SD-WAN solutions. DataXoom can use routers from Peplink to provide wireless failover solutions for enterprise customers.
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