Music Beats Cancer, a 501(c)3 nonprofit that helps fund innovators working on cancer-fighting solutions, launched a new fundraising/awareness challenge on September 7, 2021. Emerging musicians compete to raise the most money, and the top five artists get to have their song played on hit radio.
The purpose of the Challenge is to finance biotech innovators who are working on badly needed solutions for cancer but lack the requisite funds to move forward. At the same time, the Challenge offers emerging artists a unique opportunity to align their voice with a worthy cause and reach a broader audience.
The rules of the Challenge are the following: The top five artists who have raised the most funds on the Music Beats Cancer platform by the end of the challenge period will be announced as the winners. Each winner be featured on a 60-second spot on WIOQ-Q102, Philadelphia’s #1 Hit Music and iHeart Radio Station with a weekly reach of 1,174,200 listeners. Radio spots will air multiple times each weekend in October in honor of Breast Cancer Awareness Month.
Snippets of the winners’ chosen song and a voice recording of what inspired them to join the challenge will be aired on the radio.
“Musicians are at the forefront of our culture. The Music Beats Cancer Challenge elevates their voices to raise awareness and funds in support of the fight against cancer,” says Mona Jhaveri, founder of Music Beats Cancer.
WHAT
60-second radio segments featuring the top three winners of the Music Beats Cancer Challenge
WHERE
Q102, Philly’s #1 Hit Music Station
WHEN
The challenge launches September 7, 2021, at 9:00 AM EST and will end Sept. 30, 2021, at 11:59pm EST
This contest is operated and owned by Music Beats Cancer and is not an iHeartRadio contest. All rules and regulations of the FCC will be followed. Funds received before or after the competition period will NOT be counted towards the Challenge. No donations will be refunded.
All funds raised through the Music Beats Cancer Challenge support the Community Mega Fund, a fund that matches, dollar for dollar, donations made to the cancer-fighting campaigns.
#NationalCancerSurvivorsDay, #MusicBeatsCancer, #iheartradio #Philly #Philadelphia.
For more information, interviews, and other media requests, please contact Elizabeth.Galewski@otterpr.com and visit the Music Beats Cancer challenge page.
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