Global Murumuru Butter Market: Overview
Murumuru butter refers to a non-greasy, light, and regenerative fat extracted from the seeds of a plant and it is gaining rapid popularity in cosmetics and skin care products. Murumuru butter manufacturers are expanding their ability to come up with various products such as moisturizers, makeup removers, and body cleansers. As a result, murumuru butter is widely utilized in cosmetic products. For example, Physicians Formula, a California-based cosmetics brand, is expanding its range by partnering with small-scale merchants to raise exposure for their product Murumuru Butter Blush. Growing prominence of this butter in the cosmetic and beauty industry is projected to pave way for rapid growth of the global murumuru butter market over the period of assessment, from 2020 to 2030.
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Global Murumuru Butter Market: Key Trends
Consumer demand for natural-sourced products is being influenced by hectic lives throughout the world and growing knowledge about health and wellbeing. In particular, the negative effects of artificial components play an important role in shaping the choices of consumers worldwide. In addition to that, because of the growing emphasis on more disclosure regarding the substances used in production, demand for natural products is projected to rise. As a result, there is a rush to supply natural ingredients, primarily for high-growth consumer product areas such as personal care and cosmetic products. Murumuru butter is an organically extracted plant-based substance that is also a sustainable source of fat. It is garnering considerable interest in personal care and cosmetic products industry, thanks to the global trend toward natural goods and ingredients. These factors are likely to encourage expansion of the global murumuru butter market in the years to come.
Aside from that, the murumuru butter market is seeing multiple changes as a consequence of leading producers introducing innovative products in due to soaring customer demand for high-quality luxury cosmetics. Color cosmetics producers are concentrating on expanding their product portfolios by purchasing local enterprises and suppliers of cosmetic components, as well as promoting their product brands through ongoing marketing initiatives and celebrity endorsements.
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Global Murumuru Butter Market: Notable Development
To strengthen their online business, important stakeholders in the global murumuru butter market are providing numerous murumuru derivative items via online retailing and giving noteworthy discounts on their goods.
On June, 2021, Tom Ford’s renowned “Most Wanted” line has received new hues and textures from the Estée Lauder Companies. Lip Color Cream and Lip Lacquer Luxe Matte are the two new lip textures. To offer additional moisture to the lips, the Lip Color Cream is blended with Brazilian murumuru butter, chamomilla flower oil, and extracts of soja seed.
Some of the well-known players in the global murumuru butter market are listed below:
Crafter’s Choice Brands, LLC
Beraca Ingredientes Naturais SA
Amanaci Rohstoffe UG & Co. KG
Henry Lamotte Oils GmbH
Caribbean Natural Products Inc.
Natural Sourcing LLC
Global Murumuru Butter Market: Regional Assessment
Murumuru butter, a natural fruit of the Amazon forest, is expected to have a significant market share in Latin America. With an increased desire for more natural goods, the cosmetics business in this region is rapidly expanding. Murumuru butter is a natural ingredient utilised by a variety of cosmetic companies to create new and inventive products. Because of its moisture-locking characteristics, murumuru butter is gaining popularity in North America. Because market participants in these countries are concentrating and spending in new compositions and product releases, East Asia is likely to have a considerable share of the market.
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