Las Vegas – Karan Chetal, Chief Growth Officer for Technology Services at Monks (S4 Capital plc) and one of the Top 25 Technology Consultants of 2025, will take the stage at CES in Las Vegas to explore how artificial intelligence is redefining fan engagement in sports and media.
Chetal will speak in a featured session titled “The Future of Fan Engagement: Role of AI in Sports and Media” on Wednesday, January 7, from 10:00–10:25 a.m. PT at ARIA, Level 1, Joshua 8. The session is part of the conference track “Monks and Adobe: How to Transform the Economics of Advertising with AI.”
With more than 25 years of experience in enterprise digital transformation, Chetal leads global AI, cloud, and data solutions at Monks, helping brands, leagues, and media companies reimagine how they connect with fans and audiences in real time. His career spans leadership roles at Wipro, NTT, and Atos, and he holds an MBA from the University of Oxford along with executive education from HEC Paris and Harvard.
“We’re entering an era where every fan can have a front‑row, personalized experience — no matter where they are in the world,” said Karan Chetal, Chief Growth Officer for Technology Services at Monks. “AI is not just changing how we watch sports or consume media; it’s transforming how we feel connected — to teams, to stories, and to each other. At CES, I’ll share how organizations can move beyond hype to build AI‑powered engagement that is measurable, scalable, and human at its core.”
In this fast‑paced, insight‑driven session, Chetal will unpack:
- How AI is rewriting the fan journey – from discovery to loyalty, across stadiums, screens, and social platforms.
- Real‑world examples of AI in action – including personalized content, dynamic creative, predictive fan behavior, and immersive experiences.
- The new economics of attention and advertising – how AI helps rights holders, brands, and publishers optimize spend while deepening engagement.
- What it really takes to implement AI at scale – the data, cloud, and organizational capabilities that separate early adopters from industry laggards.
“The organizations that win the next decade of fan engagement will be the ones that combine creativity, data, and AI into a single connected system,” Chetal added. “CES is where the world’s most ambitious innovators come to pressure‑test their ideas. I’m excited to share practical lessons from the field and challenge leaders to think bigger about what’s possible.”
The session is designed for CMOs, Chief Digital Officers, heads of fan engagement, sports and media executives, rights holders, agencies, and technology leaders who are under pressure to:
- Deliver more personalized experiences without exploding costs.
- Turn data and AI investments into visible fan and revenue outcomes.
- Navigate the ethical, creative, and operational implications of AI in content and advertising.
Why Attend This Session at CES
Attendees will walk away with:
- A clear framework for using AI to elevate fan engagement and content performance.
- Insight into how Monks and Adobe are partnering to transform the economics of advertising with AI.
- Actionable ideas to bring back to their teams — from quick wins to longer‑term transformation plays.
Session Details
- Topic: The Future of Fan Engagement: Role of AI in Sports and Media
- Speaker: Karan Chetal, Chief Growth Officer, Technology Services, Monks (S4 Capital plc)
- Conference Track: Monks and Adobe: How to Transform the Economics of Advertising with AI
- Date: Wednesday, January 7
- Time: 10:00–10:25 a.m. PT
- Location: ARIA, Level 1, Joshua 8
- More Information: Karan Chetal – CES Speaker Page
About Karan Chetal
Karan Chetal is Chief Growth Officer for Technology Services at Monks (S4 Capital plc). Named a Top 25 Technology Consultant of 2025, he has over 25 years of experience leading large‑scale digital transformation across industries. Chetal specializes in building integrated AI, cloud, and data capabilities that unlock growth for global enterprises. He previously held leadership roles at Wipro, NTT, and Atos and holds an MBA from the University of Oxford, with executive programs completed at HEC Paris and Harvard.
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