Mobile Optimization Increases in Importance in 2017

Switch Lead provides mobile SEO services to help websites boost Google rankings

PHILADELPHIA, PA – FEBRUARY 14, 2017 – Your business will likely lose out on customers if its website isn’t optimized for mobile devices. The Switch Lead search engine optimization firm provides mobile SEO services to help you break that trend.

Google rolled out its mobile-friendly algorithm over the past two years, boosting the ranking of mobile-friendly websites. It reportedly works both ways. Having a website optimized for mobile devices can boost your Google rankings, while not having a mobile-optimized website can lower rankings.

Google recognizes that it isn’t enough to have websites optimized for desktop users. The search engine giant provides a website that tests whether web pages are mobile-friendly.

Why should business owners care whether their websites are mobile-friendly?

The desktop version of a website may be difficult to view and use on a mobile device. Users must pinch or zoom into the site so that they can read the content. This can cause mobile device users to be frustrated and search elsewhere for the information they need.

Strategies designed to brand companies and increase online marketing should definitely include how to reach mobile-device users. A Pew Research Center survey shows that 95 percent of Americans now own a cellphone, including 77 percent who own a smartphone. That’s up from 35 percent when Pew conducted its first survey of smartphone ownership in 2011. 

More people are searching on-the-go. They are also searching the web more for services and products available in their community. The days of potential customers grabbing their phone books are over. They now search online to find companies in their community.

That changes what keyword phrases they use to find answers. Boosting local search engine results takes knowing what people are typing in to find products and services in their city. Mobile SEO experts like Switch Lead give business owners an edge when it comes to local search engine optimization.

Switch Lead starts with a full website SEO audit to determine what improvements a website needs. It analyzes every aspect of a website including:

• Site architecture
• URL slugs
• Content
• Navigation systems
• Linkings to internal pages
• Backlinks that link from other sites to your web pages

The search engine optimization firm focuses on creating high-quality content to boost the authority of a company’s website. It diversifies content to help increase traffic and engagement.

Switch Lead’s SEO strategy includes using location keywords related to a business’s location. Customers often include the name of their city in their search queries. Switch Lead prepares for this.

The higher a business ranks in Google, the more likely a customer will pay attention. Switch Lead helps companies make the changes needed to increase their Google search engine ranking.

For more information about Switch Lead, visit its website at or call 1-800-213-6906.

Media Contact
Company Name: Switch Lead
Contact Person: Ronaldo Stewart
Phone: 800.213.6906
Address:1818 Market St. #2611
City: Philadelphia
State: PA
Country: United States