The global mobile augmented reality market is expected to grow at USD ~70 billion by 2023 at a CAGR of ~61% during the forecast period 2017-2023.
The global mobile augmented reality market has been segmented on the basis of application, component, end user, and region. As per the application based segmentation, this market has been segmented into game consoles, personal digital assistants, smart glasses & wearable, smartphones, and tablets.
On the basis of components, the market has been segmented into hardware and software. Further, the hardware is sub-segmented into 3D graphics system, displays, Global Positioning System (GPS), sensors, wireless network, and others. Based on the end users, the market has been segmented into enterprises, gaming & entertainment, public sectors, telecommunication, and others. Enterprises include advertising, e-commerce, and healthcare. Public sector covers the education sector, military sector, and government sector.
Mobile Augmented Reality Global Market – Segmentation
Segmentation by Component: Hardware and Software. Hardware is further sub-segmented into 3D graphics system, GPS system, Wireless network, Displays, Sensors and Others. Software is further segmented as Tracking and Image Processing.
Segmentation by Applications: Smartphones, Smart Glasses and Wearable, Tablets, Personal Digital Assistants and Game Consoles.
Segmentation by End-User: Telecommunication, Gaming & entertainment, Enterprises (E-commerce, advertising and healthcare), Public sectors (Education, Government, Military) and others.
Segmentation by Region: North-America, Europe, Asia-Pacific, Rest of the World.
Feb 18, Augmented reality: To bring ARCore to China, Google Inc partners with three Chinese OEMs
Google Inc partnered with three Chinese OEMs Xiaomi, Samsung and Huawei who have devices that supports ARCore since most of the Google services do not work in China due to internet censorship. These devices would be higher-end smartphones. As ARCore itself works on device, China’s internet censors cannot hamper the services once the apps are downloaded to the phone.
Nov 17, Apple Inc acquired AR based startup Vrvana.
Vrvana a Montreal, Canada based augmented reality startup is acquired by tech giant Apple Inc at $30 million. Vrvana is behind the Totem virtual reality headset, which never shipped to customers but has excellent reviews. Apple said that it is building the augmented reality hardware as it is working on augmented reality technology. Apple recently released iOS 11 which includes ARKit- that enables developers to build AR apps for iPhones.
The prominent players in the global mobile augmented reality market, Qualcomm Inc. (US), SAP SE (Germany), Microsoft Corporation (US), Blippar (UK), Infinity augmented reality (Israel), Apple Inc. (US), DAQRI (US), Samsung electronics Ltd. (South Korea), Google Inc. (US), Elsevier (Netherlands), Intel Corporation (U.S), HCL Technologies Limited (India), CORDIS (US), Catchoom technologies (Spain), among others, are profiled in Market Research Future analysis and are at the forefront of competition in the robotic vision market.
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