The mobile apps and web analytics market is expected to expand at a compound annual growth rate (CAGR) of 16.4% from USD 9.4 billion in 2022 to USD 20.2 billion by 2027. Mobile Apps and Web Analytics is a practical domain that combines traditional and cutting-edge disciplines to build, model, align, execute, analyze, and fine-tune decision models and operations. These solutions leverage behavioral and operational analytical capabilities to collect information about how the app works and how users behave within it. They then produce insights based on that information to continuously enhance the user experience and boost engagement and dependability.
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Cloud segment to account for higher CAGR during the forecast period
The Mobile Apps and Web Analytics market is bifurcated on the basis of cloud and on-premises. The market size of the cloud deployment mode is estimated to be larger and projected to have a higher CAGR during the forecast period. The new means to access technology and the information a company needs to react rapidly to shifting markets and address business issues is made possible by cloud computing. It introduces a new technique for creating platforms, infrastructure, and services. Today’s business professional finds it harder than ever to find data-driven insights. Business customers typically receive static spreadsheets and presentations from analytical experts that are challenging to examine and manipulate.
SMEs segment to account for higher CAGR during the forecast period
The Mobile Apps and Web Analytics market is bifurcated on the basis of large enterprises and SMEs. The CAGR of the SMEs is estimated to be highest during the forecast period. SMEs make up a vast majority of enterprises globally and play a significant role in most economies. Analytics-based data helps improve overall business intelligence and assists in making wise business decisions. Web analytics is crucial for businesses to identify and comprehend the target market. This information can be very helpful, especially if the business is global or is considering entering a new market. This, in turn, would enable SMEs to adopt mobile apps and web analytics platforms and services.
APAC to hold higher CAGR during the forecast period
Over the next five years, the Asia Pacific region is expected to witness the fastest growth in the Mobile Apps and Web Analytics market. SMEs and large enterprises in Asia Pacific
have become more aware of government regulations and compliances and started adopting AI-based solutions proactively. The adoption of AI technology by different verticals, such as the BFSI, travel and hospitality, and retail, is expected to contribute to the high growth of the mobile apps & web analytics market. The growing eCommerce, online streaming, and increasing internet penetration have resulted in the growth of marketing industries. Marketers now look for more sophisticated marketing solutions for a large, ever-growing consumer base. This, in turn, has resulted in the adoption of AI-enabled solutions for marketing.
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Unique Features in the Mobile Apps and Web Analytics Market
Modern mobile apps and web analytics platforms provide a unified view of user behavior across websites, mobile apps, and progressive web apps. This feature enables businesses to track user journeys seamlessly across devices and platforms, offering consistent insights into acquisition, engagement, and conversion paths.
Real-time analytics capabilities allow organizations to monitor live user interactions, page views, clicks, and in-app events. This immediate visibility helps businesses quickly identify performance issues, optimize campaigns on the fly, and respond to sudden traffic spikes or drops.
Unlike traditional page-view tracking, advanced event-based analytics focuses on granular user actions such as button clicks, scroll depth, video plays, and in-app purchases. This feature delivers deeper behavioral insights and supports precise funnel and cohort analysis.
AI and machine learning integration enables automated anomaly detection, predictive user behavior modeling, and smart recommendations. These tools help forecast churn, predict lifetime value, and suggest optimization strategies without requiring manual data analysis.
Major Highlights of the Mobile Apps and Web Analytics Market
The mobile apps and web analytics market is experiencing robust growth as businesses accelerate digital transformation initiatives. Increasing reliance on data-driven decision-making across industries such as e-commerce, media, BFSI, healthcare, and education is significantly boosting demand for advanced analytics solutions.
The rapid shift toward mobile-first experiences and omnichannel customer engagement has heightened the need for comprehensive analytics platforms. Organizations are increasingly focusing on tracking user behavior across mobile apps, websites, and connected devices to gain a holistic view of customer journeys.
The incorporation of AI and machine learning is a major highlight of the market, enabling predictive analytics, automated insights, and intelligent anomaly detection. These capabilities help organizations optimize user engagement, personalize experiences, and improve retention with minimal manual effort.
User experience (UX) and customer experience (CX) optimization are becoming top priorities for businesses. Analytics platforms are increasingly used to analyze user flows, identify friction points, and improve app and website performance, leading to higher engagement and conversion rates.
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Top Companies in the Mobile Apps and Web Analytics Market
Major vendors in the global Mobile Apps and Web Analytics market are Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).
IBM:
IBM is a multinational technology and consulting corporation that offers infrastructure, hosting, and consulting services. The company operates through five major business segments: cognitive solutions, global business services, technology services and cloud platforms, systems, and global financing. IBM offers mobile and web analytics solutions to set up and manage mobile and web so apps can access live and historical data. . It maintains strong partner relationships with leading IT providers such as AWS, Adobe, Cisco, KPMG, Kyndryl, Microsoft, Oracle, Salesforce, Samsung, SAP, ServiceNow, and Workday. The company has a presence in North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. In January 2022, IBM announced its acquisition of Envizi, a leading data and analytics software provider for environmental performance management.
ComScore:
ComScore is a leading company offering media and marketing measurement and analytics solutions. The company was founded in 1999 and is headquartered in Virginia, US. It offers a wide variety of audience and advertising analytics software solutions to its clients to understand audiences across platforms, such as mobile, desktops, and televisions. The company has a presence in more than 20 companies across the globe and caters to more than 2,500 clients in media, advertising, and marketing verticals, globally. In the mobile apps and web analytics market, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions.
Webtrends:
Webtrends is a leading provider of data analytics and personalization solutions. The company delivers actionable insights and helps boost customer engagement. It is an eminent provider of enterprise management and reporting solutions. Webtrends’ products are specifically designed to enable organizations to administer various internet-based systems throughout organizations, regardless of the geographic locations of servers supporting the systems. The company has a geographic presence in the US, EMEA, France, and Germany. It delivers extensive software-based analytics solutions in the field of web analytics, social media analytics, and mobile analytics under its product division called Webtrends Streams. These solutions assist businesses from numerous verticals, such as media, retail and consumer goods, healthcare and life sciences, travel and leisure, and telecommunication, in collecting, organizing, analyzing, and transforming raw customer information into useful data.
Microsoft (US):
Microsoft provides analytics solutions through its Azure platform, specifically Azure Application Insights and Azure Monitor. These tools offer performance monitoring, usage analytics, and diagnostic capabilities for mobile and web applications, enabling developers to detect and diagnose issues, and understand user behavior.
Google (US):
Google Analytics is one of the most popular web and mobile app analytics platforms. It provides comprehensive tools for tracking and analyzing user interactions, website traffic, and app performance. Firebase Analytics, part of the Firebase suite, offers robust analytics for mobile apps, integrating with other Google services for deeper insights and user engagement tracking.
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