Market Highlights:
Mobile analytics market is segmented on the basis of type, organization size and vertical. Mobile analytics market consists of location based Analytics. In location based Analytics, location-enabled activities are often directly associated to consumer related behavior. If consumers are looking for a good place to have a drink or searching for a specific product in a retail store, customers rely on their mobile devices as prime sources of information on which they make an increasing number of decisions regarding spending their time and money.
The key trends in mobile analytics market include location based analytics, invention of latest technology that are convenient for users, emergence of innovation ideas that are going to benefit users, proficient use of smartphone to generate money, mobile as a device helps in bridging the gap with real world, consumers are increasing by using multiple channels and devices and security and privacy policies. Location based analytics is a direct analytics technique opted by enterprises, by using location based application to make consumers alert about the offering by nearby business. Location based analytics is used to bridge the gap between online and physical customer acquaintance and benefit by promoting ample of purchase. Enterprises which are adopting LBM strategies should take care about security concerns of consumers through strong security measures and safeguard techniques. The technologies such as secured payment gateways, quick response codes and near field communication stickers have made money transferring deals easy for consumers and generated faith in them.
IBM a prominent player in mobile analytics market. The company has designed a cloud platform as a service known as bluemix to get detail analysis of app performance, monitor application performance from tablet or any other mobile device without any queries or technical issues.
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Major Key Players
Web Services (Aws) (U.S.),
IBM (U.S.),
Google Inc. (U.S.),
Localytics (U.S.),
Adobe Systems Incorporated (U.S.),
Webtrends (U.S.),
Comscore (U.S.),
Flurry (U.S.),
Microsoft Corporation (U.S.),
Mixpanel (U.S.)
The mobile analytics market is expected to grow at approximately USD 5 Billion by 2023, at 24% of CAGR between 2017 and 2023.
The mobile analytics market in North America region is growing due to rise of high volumes data by enterprise and need to improve information governance in organizations. According to the study, the mobile analytics market will show rapid growth in Europe region. Asia-Pacific market is estimated to be one of the fastest growing market as it is continuously investing into research and development of mobile analytics market and growing e-commerce trends to attract more customers is driving mobile analytics market in the region. Increasing population, and growing IT landscape is boosting the market in the region. The region is witnessing high adoption of mobile analytics tools by enterprises. Developing countries such as India and China are adopting mobile analytics software at a large scale owing to increasing e-commerce industries, competitive advantage, growing retail sector is boosting the market in the region. By vertical segment, BFSI and retail sector is driving the mobile analytics market. The region is witnessing high growth in mobile analytics market due to growing technological advancement in cloud, analytics and mobile technologies.
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Intended Audience
- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
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