October 7, 2021 – Recently, MIT45 Chief Marketing & Branding Officer Dalton Locke was interviewed on the highly acclaimed entrepreneurs’ podcast ‘Get After It’ with Aaron Griffin. This is his first interview after achieving success as a lifestyle brand and going deep into multiple topics that helped make him successful – including what it takes behind closed doors.
MIT45 has been known as a company with extraordinary growth over the past 2 years. Well known in multiple industries and recognized as the gold standard, they have quickly developed into various arenas (including major chains of convenience stores). The podcast dive more deeply into topics such as how Locke stays passionate 10 years after starting his business; why entrepreneurs don’t make it through tough times no matter what methods they use?
However, Dalton didn’t start with a silver spoon in his mouth. Growing up in the 80s, he had a typical middle-class childhood in northern Utah. Born to parents who worked multiple jobs and did everything possible to keep a roof over the family, Dalton was in and out of trouble. After graduating high school, he dipped his toe in multiple businesses – from local promotions to online marketing and call centers (which are common in the Salt Lake City area) and eventually found his stride with MIT45 as the Chief Marketing Officer.
Essential to helping the company grow and achieve this level of success, Dalton tells us what other entrepreneurs can use in their own businesses. With an industry full of competitors who are struggling during a difficult time (through the pandemic), his advice has been proven effective: “Inclusive culture with balance!” MIT45 has grown 500% over two years while maintaining that inclusive approach – it pays off for them here as well!
Dalton also stated, “The success MIT45 has achieved with our brand has been exciting, from becoming recognized as the industry’s gold standard to all our competitors trying to copy our brand. While there are still daily challenges it is great to see the hard work pay off.”
To listen to the podcast with Aaron Griffin go to the podcast page.
You can learn more about MIT45 by going to MIT45OG.com.