The Middle East and Africa (MEA) Wi-Fi as a Service (WaaS) market size is projected to grow from USD 336 million in 2020 to USD 1,094 million by 2025, at a Compound Annual Growth Rate (CAGR) of 26.6% during the forecast period. Major factors driving the growth of the MEA WaaS market include the adoption of smartphones and Internet of Things (IoT) devices across enterprises and the proliferation of digital transformation across major industry verticals.
The solutions segment to record a larger market size during the forecast period
MEA WaaS solutions comprise Access Points (APs) and Wireless Local Area Network (WLAN) controllers. WaaS has been increasingly pervasive in enterprises across the MEA region. Enterprises are looking for cost-effective and secure Wi-Fi services, which help employees to become more productive and efficient while working on mobile devices. The WaaS model has demonstrated significant benefits to businesses in terms of cost and network management. The as-a-service model helps businesses to offload their mobile traffic over Wireless Local Area Network (WLAN). Hence, the demand for these solutions is high among enterprises.
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By end user, the travel and hospitality segment to record the highest growth rate during the forecast period
Travel and hospitality is the most intensive and customer-centric end-user segment. It comprises a broad range of facilitators, including airlines (airports), cruise lines, private transportation, hotels, lodges, restaurants, and cafes. Wi-Fi services play a key role in travel and hospitality organizations by offering guest Wi-Fi services to customers. In the digital era, the adoption of new technologies such as Internet of Things (IoT), analytics, Artificial Intelligence (AI), Machine Learning (ML), Augmented Reality (AR), and Virtual Reality (VR) has increased in this end-user segment.
Key market players profiled in this report include Cisco (US), CommScope (US), HPE (US), Huawei (China), Ubiquiti(US), Extreme Networks (US), Cambium (US), Juniper (US), Fortinet (US), Arista (US), ADTRAN (US), ALE (France), stc (Saudi Arabia), Linksys (US), Cradlepoint (US), TP-Link (China), EnGenius (Singapore), Etisalat (UAE), EZELINK (UAE), NETGEAR (US), WAFAINET (Saudi Arabia), Creative Solutions (Saudi Arabia), Ctelecoms (Saudi Arabia), ExterNetworks (US), du (UAE), AllCAD Solutions (India), Airangel WiFi (UK), and D-Link (Taiwan). These players have adopted various growth strategies, such as partnerships and new service launches to expand their presence in the MEA WaaS market and broaden their customer base.
CommScope offers communication network and infrastructure solutions to its large clientele across the globe. The company was founded in 1976 and is headquartered in North Carolina, US. It operates in two business segments: connectivity solutions and mobility solutions. In November 2018, CommScope acquired ARRIS International to provide end-to-end wired and wireless solutions to its client base. In December 2017, ARRIS International acquired Ruckus Wireless and the ICX switch business segment from Broadcom Limited. Through Ruckus, the company offers hardware and cloud solutions in the Wi-Fi, switching, IoT, and Long-Term Evolution (LTE) market space. Ruckus offers a broad range of hardware, software, and services in the Wi-Fi space. To manage Wi-Fi networks, it provides controller, controller-less, and cloud-managed options to customers. End users can choose any option as per their requirements.
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HPE, a California-based company, was founded in 2015. In March 2015, the company acquired Aruba Networks, a company that provides network infrastructure and security solutions to large enterprises and Small and Medium-sized Enterprises (SMEs). Aruba Networks offers a broad set of offerings in the Wi-Fi market. These offerings are equipped with strong security, analytics, and management solutions. The company’s Access Points (APs) are powered by Artificial Intelligence (AI) technology that enables network administrators to manage network infrastructure effectively. As a result, HPE helps enterprises improve overall business processes, enhance the user experience, and increase Quality of Service (QoS). Aruba has released Wi-Fi 6 offerings that can be deployed in any environment. All of Aruba’s APs are packed with a range of features, including Radio Frequency (RF) optimization, always-on connectivity, WPA3 security, unified and dynamic segmentation, and smart power management.
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