Hily teams up with Mental Health America (MHA) on the digital event Hily Secret Santa: Streaming for Charity. The livestreamed show will take place Sunday, December 20th at 7 pm PST, on Hily dating app.
The initiative will help raise awareness about mental health issues and gather money for MHA programs. On Sunday evening, the app will notify every user on the planet about the upcoming stream.
“We want more people to feel loved and happy in 2021. After nerve-wracking 2020, people will need more assistance in this area”, says Helen Virt, Hily’s Head Of Business Development.
According to MHA, “mental health conditions should be treated long before they reach the most critical points in the disease process”. Hily stands by this statement and joins MHA’s mission of promoting mental health and preventing mental illness through advocacy, education, research, and services.
The digital event will feature a performance of a country music singer and songwriter, Adam Doleac. While watching him sing, all the viewers will have the opportunity to donate.
Hily has made the donation process quite easy. To support the MHA financially, the users will just need to send in-app gifs during the stream. Hily will also double every dollar donated during the event.
Along with MHA, Hily’s 6 most active ambassadors will stream the event on their Instagram, such as Ayla Woodruff, Adelia Clark, and Jenn Lee. Overall, Hily is aiming to reach 3 million people.
HILY (abbr. for “Hey, I like you”) was created by a group of developers in 2017 in Las Vegas. The app occasionally partners up with psychologists, mental health specialists, and coaches. Part of Hily’s mission is to make singles better at communication.
After three years on the market, Hily gathered 18 M users and launched in more than 25 countries in South and North America, Europe, Asia, and Australia.
Hily’s CEO Alex Pasykov also founded Taimi, the first LGBTQ+ Dating App and Social Network