The Global Menstrual Cup Market is predicted to expand at 3.50 % CAGR over the assessment period (2018-2023). The market is anticipated to touch a revenue of USD 1514.01 million by 2023 owing to the growth in women populace, asserts Market Research Future (MRFR). Menstrual cup is an eco-friendly alternative to sanitary pads and tampons and is derived from medical-grade silicone. A female sanitary product in the form of a bell-shaped cup, menstrual cup can be inserted into the vagina during menstrual cycle and prevent leakage of menstrual fluids.
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Global Menstrual Cup Market – News
Loon Labs has created reusable cups which tracks the colour and volume of the menstrual fluid. It is the world’s first Bluetooth connected menstrual cup which offer women with analytics and tools to monitor their bodies by using metrics.
Global Menstrual Cup Market – Competitive Analysis
Some of the major players operating the global market are Me Luna, Vcup, The Keeper Inc., Diva International Inc., Irisana S.A., Anigan, LadyCup, FemCap Inc., Ruby Life Ltd., and Lunette.
Drivers and Constraints Impacting the Market
Menstrual cup has become one of the most affordable solutions for female hygiene. They possess a lifespan ranging from 1-10 years and are reusable which makes their demand high in the market. The availability of different cups with various sizes, rising awareness among the female populace, growing number of awareness campaigns which are being conducted by the manufacturers, educational institutes, and the women communities are some of the major reasons driving the market during the review period. Also, government initiatives to educate the women population about hygiene and guidelines to use the cup is also growing the product demand in the market. For instance, Serithi Campaign which was launched in South Africa in the year 2015, aimed to address the issues faced by young girls to deal with menstrual cycle.
On the flip side, tough competition faced from other menstrual products can inhibit the market growth over the assessment period. Moreover, conservative societies in some of the regions have low level of acceptance of such products which is expected to hinder the market growth in the coming years.
Global Menstrual Cup Market – Segmental Analysis
The Global Menstrual Cup Market has been segmented on the basis of product, type, and distribution channel.
By mode of product, the market has been segmented into disposable menstrual cup and reusable menstrual cup. The segment for reusable menstrual cup is expected to dominate the global market by the end of 2023 due to the reusability cycle of these cups ranging from 1 to 5 years. The growing awareness about cost-effective and eco-friendly products is expected to drive the segment in the coming years.
By mode of type, the market has been segmented into pointy, hollow, flat, and round. Among these, the segment for round menstrual cups accounted for 43 % of the market share owing to the flexibility in design of such products.
By mode of distribution channel, the market has been segmented into retail outlets, online stores, and others. Among these, the segment for online store channel accounts for 62 % of the market share due to the changing buying patterns of the consumers and penetration of e-commerce stores.
Global Menstrual Cup Market – Regional Insights
Geographically, the menstrual cup market spans across Europe, America, Asia Pacific, and the Middle East and Africa.
The American region leads the global menstrual cup market owing to the programs conducted by other organizations and the government in order to create awareness among the consumers. The presence of major manufacturers such as LENA Cup and Diva International, and others along with low cost of reusable cups are likely to propel the market growth over the years.
The European menstrual cup market spans Eastern and Western Europe. After America, the European region is predicted to be the leading market owing to the increasing cost associated with healthcare and the presence of established market players.
Asia Pacific is considered to be the third largest market and showcases a steady growth in the healthcare sector. The major contributors in this region are India, Japan, China, the Republic of Korea, Australia, and the Rest of Australia. The market is likely to expand owing to the several awareness programs conducted by the organizations and the government in this region.
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