If you don’t think that branded digital currency is going to create the next multi-billion dollar investment opportunity, you haven’t been paying attention. After all, the proof is building and is being led by global market giants JP Morgan and Facebook, who have each revealed plans to launch proprietary branded coins that can help to create individual economies that facilitate worldwide commerce through a company-specific economy. And, while JPM and FB may be earning the headlines about the benefits of having their own branded currency, the opportunity for investors to participate in the revolutionary shift in eCommerce may be coming from just a small handful of companies that can demonstrate the targeted technical expertise necessary to deliver and implement branded digital currency platforms into a business ecosystem. ICOx Innovations is one of the few.
To clear the air, the mission that ICOx is embarking on should not be confused with what is happening in the traditional cryptocurrency universe. But, it’s reasonable to consider conventional cryptocurrency assets like Bitcoin and Ripple as cousins to the emerging branded currency market. While the coins will have similar functionality to an extent, most, if not all, of the newly minted branded coins will likely be immune from investment volatility. That’s because unlike coins that are openly traded on exchanges, these branded coins will be specific to its parent company and be designed to increase commerce efficiencies, transfer value among company-specific markets, and create a new source of benefit from having a dedicated way to exchange goods and services without relying on fiat currency.
Moreover, with a growing number of companies already recognizing the importance of keeping pace with a changing consumer market, ICOx is actively working to position itself as an eventual market leader that can help usher in the changes expected in the retail, banking, and marketing landscapes. Further, unlike the under-the-radar startups, ICOx Innovations is already proving their ability to build next-generation technology through the use of “branded digital currencies” by partnering with at least three Fortune 5000 companies and private organizations. And, by proving their worth during the early adoption phase of branded currency demand, it may help them to emerge as an influential services provider in an industry that is expected to grow exponentially in the years to come.
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Branded Currency Is Coming To A Company Near You
Get used to the term “branded digital currency” because you will likely be hearing a lot more about it in the coming months. And, for a good reason. As already pointed out, global brands like JP Morgan and Facebook are well into the development of their JP Coin and Libra coin, respectively. Also, other global brands including Starbucks and Samsung are entrenched in the digital movement as well, with each of them combining to provide a modern template for others to follow by building and implementing their own branded currencies into their respective business models.
Not surprisingly, very few are questioning their motives. And, to the contrary, analysts have been quick to endorse their moves, knowing that to keep a multi-billion dollar franchise intact that rapid adaptation to changing demands is vital. Further, from the stories getting published, the primary reason that companies are turning toward the use of branded digital currency is to use it as a means to not only offer a more efficient payment process but for its power to gather specific customer data that can lead toward effective marketing and to motivate brand loyalty. And, the primary target of these innovative assets are not the baby-boomers. Instead, companies are focusing on the next trillion-dollar generations – the Millenials and Gen X, who have proven to be less brand loyal and harder to attract than their free-spending prior generational parents.
Hence, the question that is on smart businesses minds is not focused on “if” the markets are changing, but instead wondering “how fast” it will happen. And, with speed of adoption a concern for business both big and small, companies like ICOx, who are already inking development deals, are the ones that may be destined to become the beneficiary to a significant piece of an enormous potential market. Further, with ICOx already demonstrating their ability to create and implement branded currency solutions that can potentially serve millions of online consumers, they are one of the few companies that can legitimately point to an active campaign of leading the design, build, and implementation of branded digital currency platforms for companies of any size.
Where’s The Value In Branded Currency
For companies of any size, branded currency may become a fundamental necessity. And, while traditional cryptocurrency assets like Bitcoin won’t disappear anytime soon, their value to everyday commerce will likely subside. In its place, alternative variations like the ones being developed by ICOx Innovations may ultimately seal their crypto fate as being nothing more than viable investment opportunities with little real-world applications. And, even if they do maintain some function, the level of trust in traditional cryptocurrency is waning.
Moreover, with Barclays suggesting that the planned Facebook’s Libra P2P stablecoin could generate more than $19 billion in revenue to the company by the year 2021, the opportunity is clearly not with Bitcoin but rather with the companies that are developing the markets. And, that’s good news for ICOx.
At ICOx, the value opportunity is increasing as contributions from at least three companies, including, KODAKOne, FreedomCoin, and Cathio add to the ICOx client portfolio. In fact, each of those companies is already developing branded digital currency projects with ICOx. And, with ICOx able to point to client success stories to demonstrate their ability to design and implement a comprehensive branded digital currency platform, additional client partnership opportunities may continue to unfold. Hence, as ICOx builds upon its early development success, the long-term results of their vision may lead to exponential company growth as the technology and demand of their products make it to the mainstream business model.
It’s Technical, But ICOx Innovations Can Do It
Although the process behind the build is exceptionally technical, ICOx has a straightforward mission: to build-out and support the operating companies and key providers that will usher in the next wave of regulated alternative currencies. And, by already being active in the sector, ICOx is in a position to help expedite the anticipated mass adoption of branded digital currencies. In fact, if results tell the facts, then it’s fair to say that the pace of progress at ICOx is gaining momentum after partnering with major companies including KODAKOne, FreedomCoin, and Cathio. Each has put their trust in ICOx to both build and manage parts of its branded digital currency programs by utilizing ICOx’s innovative strategies and expertise to launch comprehensive branded digital platforms.
In addition to the customer base that is already working with ICOx, the company is also targeting the global eCommerce market. That market, too, is expected to deliver substantial revenue opportunity as news continues to get published showing that a growing number of companies are already planning to launch their own version of “stablecoins” and branded digital assets in the coming quarters. Further, from experience, ICOx is also able to demonstrate to its potential clients that the use of branded digital currency can be a highly-valued asset that offers benefits well beyond the incentives provided by a consumer loyalty program or a more efficient payment gateway. It’s an asset that can foster company longevity and market relevance. Moreover, through their diverse programs already in progress, ICOx can demonstrate that the asset is not a one size fits all proposition, which supports their technical expertise in an industry that will require different branded currency platforms for distinct market sectors.
But, ICOx’s focus is not only about the clients. ICOx is in business to make money. To that end, the business model is attractive. From recent regulatory filings, investors can note that the ICOx revenue model gets its first contribution from a substantial upfront payment to develop and implement the branded currency programs. They then generate income from recurring transaction revenues related to equity, software development, and licensing fees. The company’s most recent earnings report shows that the margins are healthy at roughly 25% on the upfront cost and higher on the residual portions of the revenue streams. Relevant to the long term model, ICOx, in some cases, can earn an equity stake of up to 33% in its partner programs, that can ultimately bring ICOx substantial recurring revenues as the markets mature.
Minting Money For Clients And Shareholders
The primary thesis for investment into ICOx may be in the hopes that ICOx can “mint” money for both its clients and itself. The company can benefit tremendously as a dual-listed company on both the TSXV and the OTCQB, which brings capital raise opportunities that can be unique to publicly traded companies. In addition to having the ability to raise capital through stock sales, ICOx has a significant level of accountability to shareholders that can provide both transparency and increased performance. To put that note in perspective, in an industry mired with fraud and mistrust, ICOx may be one of the only companies that are a transparent, fully regulated, and industry compliant digital currency development company. And, having the ability to check off those boxes is a valuable asset.
Banking on their unique position and capability, ICOx is targeting business from both established and emerging brands to create new branded blockchain economies powered by their own branded digital currencies. From each client relationship, ICOx is currently generating up to $2 million in product development fees. In addition, ICOx can participate as an equity partner by receiving up to 33% equity in each joint venture, and benefit from recurring transaction-based fees, referral fees, and ongoing consulting fees. And, as the market matures, and with thousands of potential clients needing to ultimately react to the changes taking place within the digital marketplace, ICOx may inevitably earn a sizable portion of an enormous market opportunity that is still considered to be in its infancy.
To reach the goals, ICOx is led by an experienced management team that is headed by Cameron Chell, who is the Chairman and co-Founder. Complimenting Mr. Chell is an experienced President, COO, CFO, and Director of Technology. The team is further strengthened by an Advisory Board comprised of industry experts that have decades worth of combined experience in the areas of financial investment, blockchain technology, and emerging company development. Insider ownership lays claim to roughly 18% of the outstanding shares of the company.
Sure, optimism is an excellent motivator for an investor. But, when both company and shareholder optimism align, the rewards can be even more substantial. For those considering an investment in ICOx Innovations, the best strategy may be to combine a short-term opportunity with a long-term investment horizon. In most cases, those two variables can be entirely complimentary.
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