Media Planning Software Market is anticipated to reach US$ 1113.8 million, at a Robust CAGR of 8.0% during the forecast period 2024-2030

Media Planning Software Market is anticipated to reach US$ 1113.8 million, at a Robust CAGR of 8.0% during the forecast period 2024-2030
Transforming Advertising Strategies: Media Planning Software Market Insights
Explore the dynamic Media Planning Software Market, poised to reach $1113.8 million by 2030, driven by an 8% CAGR. Witness how it’s revolutionizing advertising strategies in the forecast period.


Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.

The global Media Planning Software Market was valued at US$ 645.8 million in 2023 and is anticipated to reach US$ 1113.8 million by 2030, witnessing a CAGR of 8.0% during the forecast period 2024-2030.

The key consumption markets locate at developed countries. The USA takes the market share of 42%, followed by Europe with 31%.comScore and SAP are the top 2 players of Media Planning Software, with about 56% market shares.

This report aims to provide a comprehensive presentation of the global market for Media Planning Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Media Planning Software.

Report Scope

The Media Planning Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Media Planning Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Media Planning Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

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Market Segmentation

By Company

  • comScore
  • SAP
  • Centro
  • Strata
  • SQAD
  • Telmar
  • BluHorn
  • Bionic(NextMark)
  • Mediatool
  • remags
  • HeyOrca
  • Quintiq (Dassault Systemes)


Segment by Type

  • Web-Based and Cloud-Based
  • On-Premises


Segment by Application

  • SMBs
  • Large Business


By Region

  • North America (United States, Canada and Mexico)
  • Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
  • Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
  • South America (Brazil, Argentina, Colombia, and Rest of South America)
  • Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)


Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Media Planning Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 12: The main points and conclusions of the report.

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