Media Planning Software Market 2018
Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.
Scope of the Report:
This report studies the Media Planning Software market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Media Planning Software market by product type and applications/end industries.
Global giant players mainly distributed in U.S. The players in U.S. have a long history and unshakable status in this field.
The key consumption markets locate at developed countries. The USA takes the market share of 42.6% in 2017, followed by Europe with 31.93%. China’s consumption market has a quicker growing speed, with a CAGR of 11.46%.
The global Media Planning Software market is valued at 450 million USD in 2017 and is expected to reach 780 million USD by the end of 2023, growing at a CAGR of 9.8% between 2017 and 2023.
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Market Segment by Companies, this report covers
comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic (NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Web-based and Cloud-based
On-premises
Market Segment by Applications, can be divided into
SMBs
Large Business
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Table of Contents –Analysis of Key Points
1 Media Planning Software Market Overview
1.1 Product Overview and Scope of Media Planning Software
1.2 Classification of Media Planning Software by Types
1.2.1 Global Media Planning Software Revenue Comparison by Types (2017-2023)
1.2.2 Global Media Planning Software Revenue Market Share by Types in 2017
1.2.3 Web-based and Cloud-based
1.2.4 On-premises
1.3 Global Media Planning Software Market by Application
1.3.1 Global Media Planning Software Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 SMBs
1.3.3 Large Business
1.4 Global Media Planning Software Market by Regions
1.4.1 Global Media Planning Software Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Media Planning Software Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Media Planning Software Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Media Planning Software Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Media Planning Software Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Media Planning Software Status and Prospect (2013-2023)
1.5 Global Market Size of Media Planning Software (2013-2023)
2 Manufacturers Profiles
2.1 comScore
2.1.1 Business Overview
2.1.2 Media Planning Software Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 comScore Media Planning Software Revenue, Gross Margin and Market Share (2016-2017)
2.2 SAP
2.2.1 Business Overview
2.2.2 Media Planning Software Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 SAP Media Planning Software Revenue, Gross Margin and Market Share (2016-2017)
2.3 Centro
2.3.1 Business Overview
2.3.2 Media Planning Software Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Centro Media Planning Software Revenue, Gross Margin and Market Share (2016-2017)
2.4 Strata
2.4.1 Business Overview
2.4.2 Media Planning Software Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Strata Media Planning Software Revenue, Gross Margin and Market Share (2016-2017)
2.5 SQAD
2.5.1 Business Overview
2.5.2 Media Planning Software Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 SQAD Media Planning Software Revenue, Gross Margin and Market Share (2016-2017)
2.6 Telmar
2.6.1 Business Overview
2.6.2 Media Planning Software Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Telmar Media Planning Software Revenue, Gross Margin and Market Share (2016-2017)
2.7 BluHorn
2.7.1 Business Overview
2.7.2 Media Planning Software Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 BluHorn Media Planning Software Revenue, Gross Margin and Market Share (2016-2017)
2.8 Bionic (NextMark)
2.8.1 Business Overview
2.8.2 Media Planning Software Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Bionic (NextMark) Media Planning Software Revenue, Gross Margin and Market Share (2016-2017)
Continued…..
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