Matcha Tea Powder Market: Overview

The matcha tea powder market is expected to grow considerably during the forecast period of 2020-2030. The growing popularity of matcha tea due to its cardioprotective, antimicrobial, and antiviral properties will have a profound impact on the growth of the global market.

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Numerous individuals around the world are inclining toward matcha tea due to its beneficial health benefits. Matcha is rich in catechins. It is a class of plant compounds in tea which acts as natural antioxidants. Numerous studies have also proved the efficacy of matcha in terms of nutritional benefits. Thus, all these factors will bring immense growth prospects for the matcha tea powder market.

Matcha is derived from the Camellia sinensis plant. While green tea refers to actual plant leaves, matcha is the ground powder of green tea leaves. Matcha has been consumed in Japan as a ceremonial tea for centuries. The growing popularity of matcha tea as a popular beverage among other types is expected to bring considerable growth prospects for the global market.

On the basis of product grade, the matcha tea powder market can be segmented into ceremony and culinary. Matcha tea powder is available in loose form and packaged tea form (tea bags, boxes, pouches). Based on pricing, the matcha tea powder market can be segmented into below US$ 5, US$ 5- US$ 25, and more than US$ 25. The rising use of matcha tea powder in hotels, offices, restaurants, cafes, residencies, food and beverage industry, cosmetics, and others will bring substantial growth for the global market.

Matcha tea banks on the plethora of benefits it provides. Matcha has shown to enhance attention, reaction time, and memory, which further helps in improving the brain function. Thus, these factors help in increasing the growth rate of the matcha tea powder market. Furthermore, the catechins present in green tea are proven to be effective against viruses such as Hepatitis, Zika, and herpes simplex. Some studies have also shown the green tea catechin’s efficacy against COVID-19. All these factors will invite exponential growth for the matcha tea powder market.

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Matcha Tea Powder Market: Competitive Insights

The matcha tea powder market has become highly competitive as many new entrants are increasing their influence across the industrial landscape. The emergence of startups is influencing the overall growth of the matcha tea powder market. Furthermore, mergers and acquisitions are also crucial for the strengthening the growth trajectory of the matcha tea powder market. Well-established players acquire startups to decrease the competition.

Research and development activities have an active role in boosting the growth prospects of the matcha tea powder market. The players invest in these activities for adding new formulations. Thus, all these factors will bring considerable growth for the matcha tea powder market.

Some well-entrenched players in the matcha tea powder market are Yamamotoyama Co. Ltd., Mizuba Tea Co., Associated British Foods plc, and Encha.

Matcha Tea Powder Market: Notable Developments

The popularity of matcha tea powder market is increasing at an accelerated rate. The players are trying to inculcate new flavors and ingredients for enhancing the taste of matcha tea. Some of the prominent developments in the matcha tea powder market are as follows:

• Aiya Matcha recently launched a new range of sweetened matcha tea sachets that allows consumers to create green matcha tea drinks at home.

• Abu Dhabi recently witnessed the opening of a new café dedicated to match tea and green tea named ‘Soo Matcha’.

Matcha Tea Powder Market: Regional Dimensions

Asia Pacific is expected to dominate the regional landscape of the matcha tea powder market. The expanding tea and coffee culture across countries like China, Japan, and India is prognosticated to fuel the growth of the matcha tea powder market in Asia Pacific to a considerable extent.

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