The global Mass Notification Systems (MNS) Market is expected to grow from USD 7.3 billion in 2019 to USD 17.3 billion by 2024, at a CAGR of 18.8% during the forecast period. The growing concern for public safety and security and the increasing implementation of Internet Protocol (IP)-based notification devices are expected to drive the growth of the MNS market across the globe. Furthermore, an extensive demand in the energy and utilities vertical and the growing cloud-based MNS deployment are expected to provide an opportunity for the MNS market players to grow globally.
The hardware segment to hold a higher market share than the software and services segment during the forecast period
The hardware segment in the MNS market consists of various electronic components that are used to convey the messages through the exchange of information by speech, visuals, or signals. Ease of propagation of alerts through clear and concise voice communications has resulted in the wide deployment of the hardware MNS . The hardware segment of mass notification solutions includes displays, speakers (giant voices/speaker array systems, and indoor speakers) with strobe lights, controllers. These systems are most commonly used in defense and military, government, public safety, and commercial and industrial automotive verticals.
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Commercial and industrial vertical to witness the highest CAGR during the forecast period
The commercial and industrial vertical deploys the MNS in places, such as shopping malls, restaurants, movie theatres, office complexes, and service stations. The MNS and solutions specifically designed for the commercial vertical are instrumental in informing and warning the masses related to the possible natural disasters, building evacuations, fire outbreaks, accidents, power outages, weather information, alarm and emergency signaling, and criminal activities in the building or commercial and industrial automotive space. The use of MNS in the commercial vertical can be of great importance as this vertical is more prone to disasters and emergencies.
The major MNS vendors include Motorola Solutions (US), BlackBerry AtHoc (US), Eaton (Ireland), Honeywell (US), Siemens (Germany), Everbridge (US), Blackboard (US), Desktop Alert (US), OnSolve (US), Singlewire Software (US), xMatters (US), Alertus (US), Johnson Controls (US), Federal Signal Corporation (US), and Rave Mobile Safety (US). These vendors have adopted various growth strategies, such as new product launches, business expansions, partnerships, agreements, collaborations, and acquisitions, to further expand their presence in the global MNS market. These strategies have helped them innovate their offerings and broaden their customer base.
Motorola Solutions (US), a data communications and telecommunications equipment provider, creates innovative and mission-critical communication solutions and services, helping public safety and commercial sectorsbuild safer cities and thriving communities. It caters to a variety of industry verticals, including law enforcement, fire, emergency medical services, national government security, utilities, mining, energy, manufacturing, hospitality, retail, transportation and logistics, education, and public services. The company also develops wireless, infrastructure, bar code scanning, two-way radios, and wireless broadband networks. It provides public safety and government products, voice and data communications products and systems, and wireless Local Area Network (LAN) securities across the mentioned industry verticals. The company is heavily investing in inorganic growth strategies. For instance, in January 2018, the company acquired Plant Holdings, the parent company of Airbus DS Communications. This acquisition strengthened the company’s portfolio with the addition of solutions for NG 9-1-1.
Honeywell (US) provides MNS platforms and products to industry verticals, such as education; manufacturing; utilities; healthcare; government; defense; and Banking, Financial Services and Insurance (BFSI). However, a majority of these solutions are tailor-made for all these verticals.
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Honeywell has a strong partner channel, which constitutes of value-added resellers, system integrators, distributors, and leading communications services providers. It offers a Performance Partner Program with various tiers (silver, gold, and platinum), which is designed to provide its partners with an ideal set of benefits to meet their business needs. The company also scores well on the viability parameter due to the consistent growth and a geographically diversified revenue base.
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