Marketing Cloud Platform Global Market – Overview:
The global marketing cloud platform market is showing immense growth; mainly due to the rise in use of content marketing and improved marketing techniques. Cloud marketing is the method adopted by an organizations to market their goods and services online with the help of integrated digital experiences, through which they are specialized for every single end user. Adobe Systems Incorporated, Oracle Corporation, Salesforce.Com and International Business Machines Corporation are the major investors in the marketing cloud platform market.
Based on deployment, the market is segmented into CRM, cloud-based, SaaS-based and B2B cloud. B2B marketing cloud platform includes advertising, marketing, sales and analytics solutions and provides B2B marketers with an extraordinary ability to get immense outcomes from their existing marketing technology. According to a recent study report published by Market Research Future, The global market of marketing cloud platform is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2023 with a striking CAGR during the anticipated period (2017 – 2023). The growing need for content marketing is one major factor driving the growth of marketing cloud platform market. Also, marketing techniques like inbound marketing and social media marketing are major factors responsible for the growth of marketing cloud platform market. Other factors such as growing marketing automation and content marketing via visual and video content are responsible for fuelling the growth of marketing cloud platform market. Also, technological advancements and persistent rise in the use of cell phones is one major factor responsible for driving the growth of marketing cloud platform market. On the other hand, data privacy and security concerns are major factors hindering the growth of marketing cloud platform market.
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Major Key Players
Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Marketing Cloud Platform Market.
North America is expected to witness a significant growth and hold the largest market share during the forecast period. U.S and Canada are anticipated to drive the growth of the marketing cloud platform market in North America owing to the presence of a large number of established key players such as Adobe Systems Incorporated, Oracle Corporation, Salesforce.Com and International Business Machines Corporation among others. Also, U.S. is leading the market in North America due to the rising demand for content marketing in the region. Also, due to fall in the use of native applications and considerable shift towards the adoption of marketing automation and content marketing via visual and video content are expected to drive the growth of marketing cloud platform market. Marketing cloud platform market in Asia Pacific is expected to grow at a substantial CAGR during 2017 to 2023 due to rise in IT solutions and growing demand small and medium enterprises in China and India in the region. Whereas, the Europe market for marketing cloud platform is expected to grow at a considerable CAGR (2017-2023).
The Marketing Cloud Platform Market appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.
Marketing cloud platform market for segment on the basis of Platform, Solution and End-User
Marketing Cloud Platform Market by Platform:
- B2B Cloud
Marketing Cloud Platform Market by Solution:
- Integrated Solution
- Digital Marketing Solution
Marketing Cloud Platform Market by End-User:
- Financial Services
- Life Sciences
- Media & Entertainment
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- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
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