Marketing Automation Software Market Snapshot:
As marketers strive to add more dimensions to their marketing funnel, marketing automation becomes more significant. Marketing automation is sometimes considered as the umbrella term under which all the digital marketing tools for growth fall. However, its actual intention is to boost revenue and ramp up sales pipeline. To a large extent, the widespread popularity of B2B and B2C models can be credited to marketing automation software.
The fact that its pocket-friendly makes Marketing Automation Software Marketa common investment area for growth in small, medical and large enterprise. MRFR reports that in 2017, the global market for marketing automation software stood at USD 4,182.0 Mn.
The market is projected to witness a healthy growth over the next couple years. Revolutionary technologies such as artificial intelligence and big data are expected to play an important role in bolstering marketing automation in the near future.
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Companies Covered:
Infusionsoft Inc., IBM Corporation, SAP SE, SAS Institute Inc., Hubspot Inc., Act-On Software Inc., Adobe Systems, Inc, Salesforce.com Inc., Cognizant Technology Solutions Corporation.
Report Synopsis:
This MRFR report offers a highly objective assessment of the global marketing automation software market. In also includes a seven-year (2018-2025) revenue forecast. All the important parameters were considered for market assessment. In this report, a detailed analysis of market variables such as growth opportunities, trends and restraints has been offered.
Revenue analysis of different types of marketing automation products such as digital marketing, e-mail marketing, mobile marketing and inbound marketing is also available in the report. Major application areas for marketing automation software considered in the report include SMEs and large enterprises.
Report Coverage:
Historical market trends, market dynamics, forecast, market value by region as well as by segmentation, country-level analysis for each market segment, key player’s market share analysis and market factor analysis which covers supply chain and Porter’s five forces analysis of the market.
Research Methodology:
MRFR employs an advanced research methodology that selectively applies suitable amalgamations of research techniques. These research techniques are helpful in drawing perfect and authentic market assessments. Using top-down and bottom-up approaches, market size and market segments are evaluated and confirmed. Scientific and systematic methods are executed in order to observe all variables that have the potential to impose positive or negative market growth.
All the market elements such as constraints, probabilities, trends, and contingencies are analyzed. Primary research methods focus on first-hand interviews with key level industry insiders with significant industrial and commercial experience. Whereas, the secondary research presents a detailed analysis of all admissible information via reference to researches available on public domain. Tenable sources such as annual reports, SEC filings, and white papers are reviewed for the consolidation of unique intelligent inputs.
Other Description:
- Market Denomination- USD Mn
- Base Year- 2017
- Forecast Period- from 2018 to 2025
For the scope of the research, MRFR’s report offers a comprehensive segmental analysis of the global market for marketing automation software
By Product:
- Digital Marketing
- E-mail Marketing
- Mobile Marketing
- Inbound Marketing
By Application:
- SMEs
- Large Enterprise
By Region:
- North America
- Europe
- Asia Pacific
- The Middle East & Africa (MEA)
- Latin America
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Intended Audience:
- Technology Investors
- Social Media Platforms
- Web/Social Analytics Companies
- Data/Content Management Companies
- Advertisers
- E-Commerce and Retailers
- Software Developers
- Research Consultancy Firms
- Government Firms
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued…
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List of Tables
Table 1 Global Marketing Automation Software Market: By Region, 2017-2023
Table 2 North America Marketing Automation Software Market: By Country, 2017-2023
Table 3 Europe Marketing Automation Software Market: By Country, 2017-2023
Continued…
List of Figures
Figure 1 Global Marketing Automation Software Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global Marketing Automation Software Market
Continued…
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