Marketing automation is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Scope of the Report:
This report studies the Marketing Automation Software market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Marketing Automation Software market by product type and applications/end industries.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.
USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.
The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
The global Marketing Automation Software market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Marketing Automation Software.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
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Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Market Segment by Applications, can be divided into
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
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Table Of Contents:
1 Marketing Automation Software Market Overview
1.1 Product Overview and Scope of Marketing Automation Software
1.2 Classification of Marketing Automation Software by Types
1.2.1 Global Marketing Automation Software Revenue Comparison by Types (2017-2023)
1.2.2 Global Marketing Automation Software Revenue Market Share by Types in 2017
1.2.3 Campaign Management
1.2.4 Email Marketing
1.2.5 Mobile Application
1.2.6 Inbound Marketing
1.2.7 Lead Nurturing and Lead Scoring
1.2.8 Reporting and Analytics
1.2.9 Social Media Marketing
1.2.10 Others
1.3 Global Marketing Automation Software Market by Application
1.3.1 Global Marketing Automation Software Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Large Enterprises
1.3.3 Small and Mid-sized Enterprises (SMEs)
1.4 Global Marketing Automation Software Market by Regions
1.4.1 Global Marketing Automation Software Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Marketing Automation Software Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Marketing Automation Software Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Marketing Automation Software Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Marketing Automation Software Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Marketing Automation Software Status and Prospect (2013-2023)
1.5 Global Market Size of Marketing Automation Software (2013-2023)
2 Manufacturers Profiles
2.1 HubSpot
2.1.1 Business Overview
2.1.2 Marketing Automation Software Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 HubSpot Marketing Automation Software Revenue, Gross Margin and Market Share (2016-2017)
2.2 Marketo
2.2.1 Business Overview
2.2.2 Marketing Automation Software Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Marketo Marketing Automation Software Revenue, Gross Margin and Market Share (2016-2017)
2.3 Act-On Software
2.3.1 Business Overview
2.3.2 Marketing Automation Software Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Act-On Software Marketing Automation Software Revenue, Gross Margin and Market Share (2016-2017)
2.4 Salesforce
2.4.1 Business Overview
2.4.2 Marketing Automation Software Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Salesforce Marketing Automation Software Revenue, Gross Margin and Market Share (2016-2017)
2.5 Adobe Systems
2.5.1 Business Overview
2.5.2 Marketing Automation Software Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Adobe Systems Marketing Automation Software Revenue, Gross Margin and Market Share (2016-2017)
Continued…….
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